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Brand Management Associate, Benefiber

2 months ago

Warren, United States Haleon Full time

About Haleon: We are a pioneering consumer health organization, committed to enhancing everyday health for billions globally. Our diverse portfolio includes leading brands such as Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum, all developed through a blend of profound human insight and reliable science.

Role Overview: As a vital member of the Marketing team, you will be responsible for planning, executing, analyzing, and refining promotional marketing initiatives. This includes in-store displays, FSIs, dFSIs, Shelf Talk, review generation, and sampling, ensuring alignment with overarching brand strategies and objectives. Your focus will be on continuous enhancement across these areas, identifying opportunities to boost sales across various trade classes.

Key Responsibilities:

  • Assist in formulating short- and medium-term brand strategies for Benefiber.
  • Support Social Connected Commerce initiatives to guide consumers through the purchasing journey.
  • Evaluate performance metrics and pinpoint factors influencing business outcomes to enhance marketing effectiveness and consumption growth.
  • Collaborate with cross-functional teams to achieve superior forecasting.
  • Devise strategies and tactics, leading the execution of national brand initiatives, including consumer promotions, social media engagement, digital ecosystem management, and shopper programs aimed at retail consumer engagement.
  • Oversee and update all packaging graphic designs.
  • Contribute to the development of e-commerce strategies in alignment with brand objectives.
  • Facilitate the execution of a robust innovation pipeline.

Basic Qualifications:

  • Bachelor's degree in business or marketing.
  • A minimum of 2 years of experience in consumer packaged goods (CPG) or pharmaceuticals.

Preferred Qualifications:

  • MBA.
  • Proven analytical skills to interpret and report data for informed business decisions.
  • Experience in vendor management.
  • Background in revenue growth management, route-to-market planning, category or shopper marketing, CPG sales, profit and loss analysis, brand/package contribution, brand portfolio management, and packaging changes.
  • Project management experience.
  • Digital marketing expertise.
  • Experience in commercialization and new product launches.

Our Commitment: At Haleon, we value diversity and strive to create an inclusive environment that honors unique perspectives, fosters curiosity, and promotes equitable outcomes for all. We are dedicated to cultivating a workplace where every individual can thrive, embracing an agile working culture that accommodates flexibility.

Equal Opportunity Employer: Haleon is an Equal Opportunity Employer, adhering to Affirmative Action principles. We ensure that all qualified applicants receive equal consideration for employment, regardless of race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, or any other protected status.