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Digital Marketing

2 months ago

Warren, United States Horizon Group USA, Inc. Full time
Job DescriptionJob Description *This is a hybrid role which will require regular travel to our office in New Providence, New Jersey*

Job Description:

Are you a wordsmith with a passion for captivating consumers and crafting digestible, user-friendly walkthroughs? Do you thrive in a fast-paced, collaborative environment where every word counts? If so, we’re looking for YOU Join Horizon Group USA as our newest Digital Marketing & Instructional Copywriter

From e-commerce and SEO copywriting to creative UX copy for instructions, newsletters, blogs, and social media, you’ll have the chance to immerse yourself in nearly every type of creative copywriting every day.

Hone your writing skillset while tapping into your inner child to invigorate and elevate consumer-facing content to the next level. Challenge yourself to think outside the box, simplify complex information, and collaborate closely with a variety of departments to learn, grow, and create.

Upon joining HGU, you’ll join the Digital Marketing Team, which supports the whole company in all things marketing and consumer experience. Comprised of passionate, light-hearted, and hardworking members, this team is excited to welcome and support someone new

Follow your passions to a great career path and apply now

What You’ll Do:

  • Craft compelling product descriptions for major online retailers like Walmart, Amazon, and Target, keeping consumer needs and brand guidelines in mind.
  • Develop engaging marketing copy for various platforms, including newsletters, blogs, social media, and digital ads.
  • Supercharge conversions by integrating high-volume keywords and phrases into PDP copy using SEO best practices.
  • Put yourself in the user's shoes Ensure all copy is easy to understand and follow, fostering a seamless experience.
  • Support our instructional copywriting team by writing, proofreading, and testing instructions for improved clarity and user-friendliness.
  • Bridge the gap between departments, collaborating with customer service, marketing, and compliance teams on various copy issues.
  • Review instructional content alongside visuals like images, diagrams, and graphics to ensure consistency and clarity.

What We’re Looking For:

  • 2-3 years of experience crafting copy for e-commerce, retail, sales, or marketing environments.
  • A chameleon-like writing style, adapting to technical UX copy, SEO content, marketing materials, and digital formats with ease.
  • Deep understanding of key online retailers and their unique copy requirements (think Walmart, Amazon, Target).
  • Flawless written and verbal communication skills — your words are your magic wand
  • Razor-sharp editing, proofreading, and grammar skills.
  • A natural detective when it comes to market research and analysis — uncover those golden insights
  • The ability to juggle multiple tasks efficiently while keeping an eagle eye on detail.
  • A master of prioritization and timeline management — deadlines become your playground
  • Thriving in collaborative environments, working seamlessly with marketing, merchandising, and sales teams.
  • A storyteller at heart, weaving brand narratives that resonate with consumers from toddler to adult.
  • High energy, strong work ethic, and a drive to make your mark.
  • Openness to feedback and continuous learning — growth is our motto
  • Someone who can commute to our office in New Providence, New Jersey when needed.
  • A true team player, celebrating successes and tackling challenges together.