Associate Brand Manager, Benefiber

5 months ago

Warren, United States Haleon Full time

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

As a valued member of Marketing team your responsibilities will range from planning, implementing, analyzing and optimizing all promotion marketing activities including in-store displays, FSIs, dFSIs, Shelf Talk, review generation and sampling ensuring these down the funnel activations are in synch with overall brand strategies and goals. You will be leading continuous improvement across all these areas and looking for opportunities to drive increased sales lift for each class of trade.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

Assist in the development of short- and medium-term brand strategies for Benefiber

Support Social Connected Commerce to drive consumers down the purchase funnel

Measure performance and identify drivers and drainers across the business to drive marketing effectiveness and consumption growth.

Partner with cross functional teams to deliver best in class forecasting

Develop strategies, tactics, and lead execution of national brand programs, including consumer promotion, social media, digital ecosystem management, and shopper programs designed to engage consumers at retail.

Develop and manage all packaging graphics updates

Help drive e-commerce strategy and tactics in line with brand strategy

Help execution of robust innovation pipeline

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

Bachelor's degree in business and/or marketing.

2+ years prior industry experience in consumer product goods (CPG) or pharmaceutical

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

MBA

Demonstrated analytical ability to understand and report data to drive business decisions.

Previous experience working with and/or managing vendors

Prior experience in the following areas: Revenue growth management, route-to-market planning and analysis, category or shopper marketing, CPG sales, profit and loss analysis and performance against plan, brand/package contribution, brand portfolio management, and changes in packaging.

Project Management Experience

Digital Marketing Experience

Commercialization Experience (New Item Launch Experience)

.

Care to join us. Find out what life at Haleon is really like

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.

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