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CRM Strategy Manager
2 months ago
Position Overview:
As the CRM Strategy Manager, you will play a pivotal role in shaping and executing the CRM initiatives at Harris Blitzer Sports & Entertainment. Your primary focus will be on cultivating and enhancing relationships with our fan base, driving revenue growth, and ensuring retention across various departments.
The ideal candidate will possess a robust background in maintaining a seamless CRM ecosystem, along with the expertise to promote cross-departmental adoption of CRM tools and methodologies. You will be tasked with implementing and overseeing best-practice operations within the CRM platform.
Key Responsibilities:
- Design and implement a holistic CRM strategy aimed at monitoring and boosting fan engagement, acquisition, and retention.
- Oversee daily CRM operations, ensuring data accuracy, user management, and training.
- Assess and suggest CRM best practices to enhance data integrity and improve user experience.
- Collaborate with internal teams to support sales strategies by managing leads, analyzing customer insights, and evaluating performance metrics.
- Generate reports and dashboards to assess key performance indicators for ticketing, premium offerings, and partnership campaigns.
- Work alongside the analytics team to apply insights from predictive modeling, focusing on retention strategies for season ticket members and optimizing sales outreach.
- Assist in establishing internal and external data governance protocols, including regular audits of CRM processes.
- Ensure compliance of platform features and operations with relevant data privacy regulations.
- Build and maintain collaborative relationships across the organization, serving as a liaison for internal stakeholders and external partners.
- Perform additional duties as assigned by management.
Qualifications:
- Bachelor's degree in a relevant field or equivalent professional experience.
- A minimum of two years of experience in CRM campaign development, workflow management, and execution.
- Strong understanding of database architecture and proficiency in SQL is preferred.
- Experience with data visualization tools such as Tableau or PowerBI.
- Exceptional attention to detail, along with strong communication, time management, and organizational skills.
Working Conditions:
- Travel Requirements: Occasional travel may be necessary.
- Work Environment: This position is primarily based in the office, with flexibility for qualified candidates.
Our Benefits:
- Comprehensive Medical, Dental, and Vision coverage.
- Pretax Transportation Benefits.
- Generous parental leave policies.
- 401K with matching contributions after one year of service.
- Unlimited Paid Time Off.
- Thirteen Paid Holidays.
- Half-Day Summer Fridays.
- Complimentary or discounted tickets for sports and concerts.
- On-site fitness facilities.
- Additional discounts with league and partner organizations.
We are committed to equal opportunity employment and will consider all qualified applicants without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected status.
