Senior Marketing Manager

4 weeks ago


Wilmington, North Carolina, United States Gaia Herbs Full time
About the Role

We are seeking a seasoned Senior Manager, Digital Marketing to lead our comprehensive digital marketing efforts. As a key member of our marketing team, you will drive strategy and execution across paid, owned, and earned channels to amplify brand visibility and drive engagement, acquisition, retention, and loyalty for the Gaia Herbs Brand.

Key Responsibilities
  • Develop and implement cohesive digital marketing strategies that align with brand and business objectives.
  • Execute digital best practices while identifying, assessing, and recommending latest opportunities for innovation and growth.
  • Deliver clear and compelling personalized brand experiences across the multi-touchpoint digital landscape.
  • Analyze performance metrics across channels and tactics to optimize campaigns and creative to maximize marketing efficiency and drive continuous improvement.
  • Lead and inspire a diverse team of marketing professionals, including two direct reports responsible for content, social, strategic communications, and partnerships.
Requirements
  • Bachelor or master's degree in marketing with deep understanding of consumer behavior.
  • 8+ years of experience in digital marketing, with extensive experience auditing and building best-in-class digital marketing strategies across multiple touchpoints and activations.
  • Proven track record of successfully managing digital marketing campaigns across multiple channels, with an intimate knowledge of social media, email, paid media, CRM, and marketing automation.
  • Strong analytical skills and experience with data-driven decision-making.
  • Excellent leadership and team management abilities.
  • Experience managing multiple brands and associated agencies and stakeholders.
  • Exceptional communication and interpersonal skills.


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