Senior Marketing Operations Leader for Content and Process Automation

1 week ago

Wilmington, North Carolina, United States Novartis Full time
About the Role

This Senior Marketing Operations leader will spearhead the development and implementation of simplified/integrated processes to enhance efficiency and traceability within a highly regulated, dynamic, transforming organization.

This key role will specifically deliver strategic oversight and expertise in a cross-functional model focused on integrating marketing technology data pathways, simplifying/automating processes & workflows, and operationalizing taxonomy critical to high quality inputs and outputs through the Material Approval Process (MAP) (aka Promotional Review or MLR) and Government Reporting Programs.

Key Responsibilities
  • Team Leadership: Inspires, upskills, removes barriers, and creates clear accountabilities across a distributed team, leading co-located SMEs and globalized support teams.
  • Audit Readiness: Establish and execute plan to ensure working practices are being executed as expected in market; develop risk assessment and run state model.
  • Process Transformation: Identify, plan, and implement capabilities that enable a measurable competitive advantage, reducing the time and effort of the material approval process while maintain highest compliance standards.
  • Increase Capacity: Help the organization make choices through clear KPIs and insights; establishing templates, standards, and self-service/data controls framework; enable consistency and self-sufficiency; identify what is essential.
  • Content Taxonomy & Metadata Optimization: Represent US interests in data model for operational analytics, content taxonomy, information security, compliance reporting and integrations to ensure all government obligations are prioritized appropriately.
  • Influence Leadership Priorities: Conforming to the MAP and MarTech Governance Models, synthesize progress and risks to elevate to leadership at regular, pre-defined intervals; escalate appropriately; lead quarterly business review of MAP metrics and performance.
Data-Driven Decision Making

Derive qualitative and quantitative insights to trigger process, system, and skills optimization; define problem statements, use cases and co-create solutions to increase automation and/or further reduce effort while actively mitigating risk.

Foster an Enterprise View

Scaling and Agile mindset and practice, integrate broader organizational objectives, attach meaning in decisions and day-to-day activities, lead with a customer-first mindset.

Inspire Positive Change

Do not accept status quo. Seek to understand. Bring people along the journey to what's possible. Motivate people to deliver impact and do more fulfilling work.

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