Digital Marketing Manager

4 weeks ago


Wilmington, North Carolina, United States Vaya Health Full time
Job Title: Digital Marketing Manager

Vaya Health is seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with our overall marketing objectives.

Key Responsibilities:
  • Develop and execute a comprehensive marketing strategy using Vaya's digital properties, social media channels, print materials, traditional advertising, and other marketing channels.
  • Assimilate all marketing requirements from the North Carolina Department of Health and Human Services and ensure that Vaya marketing tactics are achieving desired goals and are in compliance with relevant regulations and contractual agreements.
  • Monitor and analyze key performance metrics across owned channels, providing insights and recommendations to optimize campaigns and improve conversion rates.
  • Maintain a strong focus on ethical, inclusive, and accessible marketing practices.
  • Develop and oversee campaigns across digital touchpoints in support of brand objectives while ensuring a consistent and positive experience.
  • Oversee the development and optimization of Vaya's website, ensuring a seamless user experience, effective information architecture, and strong conversion funnels.
  • Collaborate with the Social Media and Marketing Coordinator on social media presence, developing strategies to increase engagement, grow the follower base, and drive traffic to owned channels.
  • Define KPIs and translate overall digital success to NCDHHS and Vaya goals and report to leadership on a quarterly basis.
  • Stay updated on industry trends, emerging technologies, and best practices in marketing, and propose innovative strategies to enhance our presence and public awareness.
Requirements:
  • Bachelor's degree in marketing, business, journalism, communications, or a related field.
  • Minimum five years' experience in marketing with a heavy emphasis on digital/web expertise regarding the user experience.
  • At least three years' experience in a healthcare environment is preferred.
  • Experience in heavily regulated industries and environments with multiple stakeholders/audiences is preferred.
What We Offer:
  • A competitive salary and benefits package.
  • A dynamic and supportive work environment.
  • The opportunity to work with a leading healthcare organization.

Vaya Health is an equal opportunity employer and welcomes applications from diverse candidates. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application today.



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