Marketing Communications Director
4 weeks ago
Job Summary:
The Marketing Communications Manager at Aerotek is responsible for developing and directing external marketing materials that align with company strategy and reinforce brand messaging. This role involves creating core company messaging for B2B and B2C audiences across digital and traditional sales channels, taking a customer-first approach to educate, tell our story, communicate our value, differentiate our services, and highlight our experience and expertise.
Key Responsibilities:
- Develop and implement strategic annual plans that align to company priorities, promote our services, and communicate our value to the marketplace.
- Lead the marketing communications team to execute and deliver consistent brand narratives across marketing materials.
- Liaise with subject matter experts to understand and position new services and solutions.
- Guide discovery and decision-making to create core value messaging and help internal leaders articulate the value of our offerings from the customer lens and prioritize messages.
- Identify key customer segments, create and maintain detailed customer personas, and use personas to inform content creation and targeted marketing tactics.
- Work across the marketing team to build holistic, multi-channel content assets, including web, collateral, email, presentations, case studies, social media, video, and thought leadership.
- Partner with the web team to continuously optimize website content, effectively balancing business strategy, user experience, and SEO needs and best practices.
- Partner with the brand team to define and uphold brand voice, guidelines, and standards across all marketing assets.
- Manage our public relations agency partner, identify market and customer trends, and strengthen our brand reputation and credibility.
- Stay abreast of marketing communications, digital marketing, and media trends to produce, measure, and evolve content programs.
- Coordinate with internal partners to educate internal employees about marketing resources that create avenues for field teams to connect with potential customers.
- Coach and lead the team to create high-quality, high-performing content and develop the team based on marketing competencies and individual development plans.
- Set direction, manage workload, and team priorities.
- Create streamlined workflows and standard operating procedures to ensure efficient and timely execution of projects.
Qualifications:
- Bachelor's degree in a relevant field such as marketing, advertising, communications, journalism, or English.
- Minimum of 8-10 years related work experience.
- Excellent verbal and written communication skills.
- Highly capable of building strong professional relationships with leadership and senior stakeholders.
- Experience setting priorities, coordinating, and supervising daily activities of direct team members.
- Strong understanding of and experience in various writing styles, including websites, email, media announcements, and digital best practices.
- Experience developing customer personas.
- Experience managing vendors and freelancers.
- Outstanding attention to detail and organizational skills, as well as strong problem-solving and decision-making abilities.
- Ability to multi-task, work under firm deadlines, and within a rapidly changing environment.
- Ability to work collaboratively with the marketing management team and internal customers/stakeholders.
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