Ecommerce and Marketing Business Analyst
2 weeks ago
This role is with an innovative digital commerce team that excels in merging creativity with analytical insights. The team is composed of specialists in Ecommerce, Paid Media, and Customer Relationship Management (CRM), collaborating closely with Brand Marketing and Merchandising teams to amplify product narratives across digital channels. In this position, you will report directly to the VP of Digital Commerce.
Key Responsibilities:- Develop and manage reporting dashboards to extract actionable insights for immediate business opportunities.
- Facilitate the monthly and annual sales forecasting process in partnership with Digital leadership.
- Leverage analytical tools to assess customer journeys, identify friction points, and uncover opportunities.
- Provide comprehensive reporting on Paid Media/CRM marketing, site merchandising, and content with a focus on Conversion Rate Optimization (CRO).
- Establish a cohesive measurement framework to inform business decisions.
- Standardize customer reporting metrics and enhance impact through segmentation and data visualization.
- Empower cross-functional teams with uniform reporting standards.
- Deliver insights through comprehensive funnel analytics to support strategic business decisions.
- Construct business cases grounded in historical data and market trends.
- Enhance market understanding through basket analysis and monitoring of customer trends.
- Oversee marketing tracking and customer performance evaluations.
- Data-driven with a strong customer focus.
- Detail-oriented and skilled in collaborative teamwork.
- Adaptable to industry changes with a solid understanding of market dynamics.
- A proactive leader with a passion for retail and insights into customer behavior.
- Bachelor's degree in a relevant field.
- A minimum of 4 years of experience in e-commerce analysis.
- Strong analytical and problem-solving capabilities.
- Proficiency in business forecasting and technical skills in Excel and SQL.
- Exceptional communication skills with the ability to present findings clearly.
- Generous paid time off policy.
- 401k matching program.
- Comprehensive health insurance plans for you and your family.
- Supplemental mental health support.
- Monthly wellness reimbursement.
- Employee discount program.
The salary range for this position is $98,000 - $115,000 annually. This role may also qualify for bonuses and a complete benefits package.
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