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Senior Product Marketing Manager

2 months ago

San Jose, California, United States Insight Global Full time
About the Role

Insight Global is seeking an experienced Senior Product Marketing Manager to lead the strategy and execution for our print lab business. As a key member of our marketing team, you will be responsible for driving data-driven strategy development and execution to grow acquisition of professional photographers and conversion to customers.

Key Responsibilities
  • Grow Revenues: Focus on customer acquisition, activation, retention, and monetization for our print lab business.
  • Customer Insights: Conduct customer interviews and gather feedback to understand pain points and customer needs, which can inform product development and marketing strategies.
  • Marketing Content: Develop marketing content on our company website, including web pages, videos, creatives, presale and post-order customer support content, and assist channel marketers for paid and organic marketing campaigns.
  • Offline Marketing: Test, validate, and develop offline marketing channels for presale, account management, and business development.
  • Education and Training: Orchestrate educational programs (webinars, content marketing campaigns, in-person events, influencers, trade shows) that inspire our target audience and help facilitate product education and trials.
Requirements
  • 7+ years of product marketing experience with demonstrated success in growing eCommerce business with a long conversion funnel.
  • Combined understanding of eCommerce, online software platform, and the B2B2C approach.
  • Previous marketing experience towards prosumers or SMBs (especially small business owners) is a must.
  • Strong analytical skills with a bias towards data and KPIs and familiarity with A/B tests.
  • Motivation to work collaboratively in a fast-paced, ever-changing environment. Past experience working in a dynamic, global team environment is a plus.
  • Creative problem-solving skills and ability to diagnose problems, isolate them into actionable tactics, and drive towards creative solutions.
  • Excellent communication skills with the ability to distill complex thoughts and strategies into simple, actionable recommendations.