Head of Product Marketing

1 week ago


Pittsburgh, Pennsylvania, United States ThoroughCare Full time
Job Overview

ThoroughCare, Inc. is seeking a highly skilled and motivated Director of Product Marketing to join our innovative team. This role is pivotal in shaping our marketing strategies for care coordination and population health management solutions.

Position Summary:
As the Director of Product Marketing, you will be responsible for developing and executing comprehensive marketing strategies that drive the adoption and growth of our healthcare IT solutions. Your expertise will be crucial in translating market insights into actionable plans that align with our organizational goals.

Key Responsibilities:

  • Strategic Marketing Development: Formulate and implement robust product marketing strategies to enhance the visibility and uptake of our services.
  • Market Analysis: Conduct thorough market research to identify trends, competitive dynamics, and customer requirements, converting findings into strategic marketing initiatives.
  • Collaboration: Work closely with product management and sales teams to ensure marketing strategies are in sync with product development and sales objectives.

Product Messaging and Positioning:
Articulate clear and compelling product positioning and messaging tailored to our target audiences, including healthcare providers and payers. Create and maintain a comprehensive suite of marketing materials, such as brochures, case studies, and digital content.

Demand Generation:
Lead initiatives to generate demand through various channels, including digital marketing campaigns, webinars, and industry events.

Customer Engagement:
Build and maintain relationships with key customers and industry influencers to foster feedback and advocacy for our solutions.

Qualifications:

  • Proven experience in a similar role within a multi-tenant platform service or SaaS environment, focusing on healthcare solutions.
  • Strong understanding of the healthcare landscape, including industry trends and regulatory considerations.
  • Exceptional communication and presentation skills, with the ability to convey complex concepts effectively.
  • Demonstrated ability to lead teams and manage multiple projects in a fast-paced environment.
  • Proficiency in marketing automation tools and CRM systems.

This is a full-time position that offers opportunities for professional growth and development within a dynamic healthcare software company.



  • Pittsburgh, Pennsylvania, United States ThoroughCare Full time

    Job OverviewThoroughCare, Inc. is a healthcare-centric platform services organization, established to enhance the quality of patient care through innovative solutions. We are seeking a Product Marketing Director with a focus on care coordination and population health management. This role is pivotal in shaping our marketing strategies and driving the...


  • Pittsburgh, Pennsylvania, United States ThoroughCare Full time

    Position OverviewThoroughCare, Inc. is a leading provider of healthcare technology solutions, dedicated to enhancing the quality of patient care through innovative software. We are currently seeking a Product Marketing Director who will focus on advancing our care coordination and population health management offerings.Key ResponsibilitiesStrategic Marketing...


  • Pittsburgh, Pennsylvania, United States ThoroughCare Full time

    Job OverviewThoroughCare, Inc. is a leading platform services company focused on healthcare, dedicated to enhancing the quality of life for patients through innovative solutions. We are currently seeking a Product Marketing Director who specializes in care coordination and population health management.This role is essential for driving the adoption and...


  • Pittsburgh, Pennsylvania, United States NCAA (National Collegiate Athletic Association) Full time

    The NCAA is dedicated to fostering an environment where student-athletes can thrive academically and athletically. As part of this mission, we are seeking a Head of Marketing and Communications for Admissions to join our team. This role presents an exciting opportunity for an individual with robust marketing and communication expertise who excels in a...


  • Pittsburgh, Pennsylvania, United States ZOLL Cardiac Management Solutions Full time

    CMSAt ZOLL, we're passionate about improving patient outcomes and helping save lives.We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions.The Cardiac...


  • Pittsburgh, Pennsylvania, United States ZOLL Cardiac Management Solutions Full time

    CMSAt ZOLL, we're passionate about improving patient outcomes and helping save lives.We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions.The Cardiac...


  • Pittsburgh, Pennsylvania, United States BNY Mellon Full time

    Product Marketing Associate Role Company Overview BNY Mellon is a leading provider of investment management and investment services, with a commitment to delivering innovative solutions that meet the evolving needs of clients. With a legacy of excellence, BNY Mellon focuses on creating value through a comprehensive range of financial services, including...


  • Pittsburgh, Pennsylvania, United States BNY Mellon Full time

    Product Marketing Coordinator, Dreyfus and Mellon About Dreyfus Dreyfus stands as a distinguished leader in cash and liquidity management, boasting a legacy of nearly fifty years in delivering innovative financial solutions. The firm is dedicated to providing enduring liquidity strategies tailored for clients and institutional investors, expertly guiding...


  • Pittsburgh, Pennsylvania, United States Carnegie Mellon School of Design Full time

    Head of the School of Design SearchCarnegie Mellon School of Design seeks an intellectually curious, collaborative, experienced, and dynamic leader to join the School of Design. Working collaboratively and strategically with faculty, staff, students, and alumni, the Head will lead the further development and enactment of a forward-thinking vision for the...


  • Pittsburgh, Pennsylvania, United States Community College of Allegheny County Full time

    Position Title: Head of IT Services ManagementDepartment: Information Technology ServicesGeneral Overview: This role is pivotal in overseeing the comprehensive infrastructure, which encompasses data center operations, networking devices, advanced security measures, and business continuity protocols. Accountable for the management of critical applications...

  • Market Leader

    3 days ago


    Pittsburgh, Pennsylvania, United States Invesco Full time

    Job Title: Market Leader - Investment Product SpecialistAbout the Role:We are seeking a highly skilled Market Leader - Investment Product Specialist to join our team at Invesco. As a key member of our sales team, you will be responsible for building and maintaining strong relationships with intermediary clients, identifying their needs, and delivering...


  • Pittsburgh, Pennsylvania, United States Astrobotic Full time

    Astrobotic Technology, Inc.Astrobotic Technology, Inc. stands as a pioneering entity in the realm of space robotics, committed to making space exploration accessible to a broader audience. The company specializes in advanced lunar landers that facilitate the transportation of payloads to the Moon for a diverse range of clients, including corporations,...


  • Pittsburgh, Pennsylvania, United States University of Pittsburgh Full time

    Communications and Marketing Manager at the University of PittsburghFacilitates the marketing and communications initiatives of the institutionReports directly to the Director of Marketing and CommunicationsAccountable for the planning, execution, and evaluation of marketing materials and communicationsOversees social media channels, event-driven marketing,...


  • Pittsburgh, Pennsylvania, United States University of Pittsburgh Libraries Full time

    Head, Bevier Engineering LibraryUniversity Library SystemUniversity of PittsburghThe Head of the George M. Bevier Engineering Library is a faculty librarian in the University Library System (ULS) reporting to the Associate University Librarian for Research and Learning. The position heads the Engineering Library, which also serves as the hub of library...


  • Pittsburgh, Pennsylvania, United States University of Pittsburgh Full time

    Communications and Marketing Lead at the University of PittsburghFacilitates the institution's promotional and communication initiativesReports directly to the Marketing and Communications DirectorAccountable for the design, implementation, and evaluation of promotional materials and communicationsOversees social media channels, event-driven marketing,...

  • Market Leader

    5 days ago


    Pittsburgh, Pennsylvania, United States Invesco Full time

    About the RoleWe are seeking a highly skilled and experienced Market Leader to join our team at Invesco. As a key member of our sales team, you will be responsible for building and maintaining strong relationships with intermediary clients, identifying their needs, and delivering tailored solutions to meet those needs.Key ResponsibilitiesClient Relationship...


  • Pittsburgh, Pennsylvania, United States VetJobs Full time

    About the RoleWe are seeking a highly skilled and experienced professional to join our team as a Head of Procurement and Operations. This is a key role that will be responsible for leading the procurement and operations functions, ensuring that we achieve our business objectives while maintaining a high level of quality and service.Key ResponsibilitiesLead...


  • Pittsburgh, Pennsylvania, United States Proper Seats Inc. Full time

    Job Title: Secondary Market Ticket Trader and Pricing SpecialistNOTE: Experience in a role within the secondary ticket market is required.Location: PittsburghJob Type: Full-TimeReports To: Head of TradingJob Overview:The Secondary Market Ticket Trader and Pricing Specialist at Proper Seats, Inc. is tasked with managing the operations, strategy, and...


  • Pittsburgh, Pennsylvania, United States Chicken of the Sea International Full time

    Director of Quality Assurance and Food SafetyChicken of the Sea is a renowned American seafood brand established in 1930, recognized for its extensive distribution across major retail channels and its growth potential in foodservice and international markets. In addition to its flagship brand, Chicken of the Sea also markets premium seafood products under...


  • Pittsburgh, Pennsylvania, United States Holtec International Full time

    Job SummaryHoltec International is seeking a highly skilled and experienced Production Supervisor to join our team. As a key member of our operations team, you will be responsible for overseeing the production process, ensuring quality and productivity standards are met, and driving continuous improvement initiatives.Key ResponsibilitiesDirect and coordinate...