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Head of Product Marketing
2 months ago
ThoroughCare, Inc. is a leading provider of healthcare technology solutions, dedicated to enhancing the quality of patient care through innovative software. We are currently seeking a Product Marketing Director who will focus on advancing our care coordination and population health management offerings.
Key Responsibilities- Strategic Marketing Development: Formulate and execute robust marketing strategies aimed at increasing the adoption and growth of our healthcare solutions.
- Market Analysis: Conduct thorough market research to uncover trends, competitive dynamics, and customer requirements, translating these insights into effective marketing initiatives.
- Collaboration: Work closely with product management and sales teams to ensure alignment between marketing strategies and overall business objectives.
- Value Proposition Creation: Develop and communicate clear product positioning and messaging that resonates with healthcare providers, payers, and other key stakeholders.
- Marketing Materials: Create and manage a comprehensive suite of marketing collateral, including brochures, case studies, and digital content.
- Lead Generation: Spearhead demand generation campaigns, utilizing digital marketing, webinars, and events to drive engagement and conversions.
- Multi-Channel Campaigns: Design and implement integrated marketing campaigns to enhance brand awareness and customer interaction.
- Relationship Building: Cultivate relationships with key customers and industry leaders to gather insights, foster product enhancements, and create advocates for our solutions.
- Industry Participation: Engage in industry events and conferences to promote our offerings and establish our presence as thought leaders.
- Proven experience in a SaaS environment, particularly within healthcare IT.
- Strong background in developing and executing successful marketing strategies.
- Excellent communication skills, capable of conveying complex information effectively.
- Demonstrated leadership abilities and project management skills.
- Familiarity with marketing automation tools and digital platforms.
This role is essential for driving the success of our innovative healthcare solutions and requires a strategic thinker with a passion for improving patient outcomes.
