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Head of Product Marketing
2 months ago
ThoroughCare, Inc. is a healthcare-centric platform services organization, established to enhance the quality of patient care through innovative solutions. We are seeking a Product Marketing Director with a focus on care coordination and population health management. This role is pivotal in shaping our marketing strategies and driving the adoption of our healthcare IT solutions.
Key Responsibilities- Strategic Marketing Development: Formulate and execute comprehensive marketing strategies aimed at promoting our care coordination and population health management solutions.
- Market Analysis: Conduct thorough market research to identify emerging trends, competitive dynamics, and customer requirements, translating these insights into actionable marketing initiatives.
- Collaboration: Work closely with product management and sales teams to ensure alignment between marketing strategies and product development goals.
- Value Proposition: Clearly define and communicate compelling product positioning and messaging tailored to healthcare providers, payers, and other stakeholders.
- Marketing Materials: Create and maintain a diverse range of marketing collateral, including brochures, whitepapers, case studies, and presentations.
- Lead Generation: Spearhead demand generation efforts through digital marketing campaigns, webinars, and events.
- Campaign Management: Develop and oversee multi-channel marketing campaigns to enhance brand awareness and customer engagement.
- Relationship Building: Foster relationships with key customers and industry influencers to gather insights and drive product enhancements.
- Industry Participation: Engage in industry events and conferences to promote our solutions and establish thought leadership.
- BS/BA in Marketing, Business, Healthcare Administration, or a related field; MBA preferred.
- A minimum of six years of experience in a SaaS environment, focusing on care coordination and population health management.
- Proven success in developing and executing product marketing strategies that drive growth.
- Strong understanding of the healthcare landscape, including industry trends and regulatory factors.
- Excellent communication skills, capable of conveying complex ideas to diverse audiences.
- Ability to lead teams and manage multiple projects in a fast-paced environment.
- Proficiency in marketing automation tools and CRM systems.
- Experience with product launches and go-to-market strategies for healthcare IT solutions.
This position offers an opportunity to make a significant impact within a growing healthcare software company, dedicated to improving patient outcomes through innovative technology.
