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Paid Media Analyst, Amazon Games

2 months ago

Seattle, Washington, United States Amazon Services LLC Full time
About the Role

We are seeking a highly skilled Paid Media Analyst to join our team at Amazon Games. As a Paid Media Analyst, you will play a critical role in driving awareness and delivering incremental players through a multichannel approach.

Key Responsibilities
  • Work closely with the media team to understand their processes, reporting requirements, and data needs to drive insights into media performance and improve their ability to scale.
  • Conduct data analysis to evaluate user growth performance, identify trends, develop and implement a data-driven approach to assess campaign performance and audience targeting, and make recommendations for optimization.
  • Conduct in-depth custom ad effectiveness studies and bespoke analyses to understand the relative impact of different marketing strategies across digital platforms and across media.
  • Assist with managing and improving processes for identity resolution, tagging, and other tracking parameters to gather meaningful data in a customer-obsessed and privacy-forward way.
  • Identify and prioritize opportunities with marketing managers, write test charters, and provide test analysis and recommendations to collaborators.
  • Partner with cross-functional teams such as data science, data engineering, product analysts, experimentation, and instrumentation teams to contribute to advanced models (MMM, MTA), data pipelines, and instrumentation, and build testing roadmaps.
About the Team

We are a diverse team of talented, creative people who are passionate about making games and delivering great gaming experiences for customers around the world. We believe in a future where everyone is a gamer and everyone can create, compete, collaborate, and connect through games.

What We Offer
  • A dynamic and inclusive work environment that celebrates knowledge sharing and promotes career choice.
  • A broad mix of experience levels and tenures, with opportunities for growth and development.
  • A commitment to furthering our culture of inclusion, with employee-led affinity groups and innovative benefits.
  • A focus on work-life balance, with flexible working hours and a range of learning experiences.
Requirements
  • 3+ years of business analyst, data analyst, or similar role experience.
  • Experience defining requirements and using data and metrics to draw business insights.
  • Experience with data visualization using Tableau, Quicksight, or similar tools.
  • Experience making business recommendations and influencing stakeholders.
  • Bachelor's degree or equivalent.