Digital Marketing Strategist
2 weeks ago
Apollo Interactive is seeking a highly skilled and experienced professional to lead the resurgence of our Mortgage vertical as the Mortgage Vertical Lead Gen Director. As a key member of our team, you will play a pivotal role in driving growth and success in this critical area.
This is a full-time position that requires a strong background in performance marketing and lead generation, with a minimum of 8 years of experience and 3+ years in the Mortgage vertical.
Key Responsibilities:
- Develop and implement short-term and long-term strategies for growth and expansion
- Manage budgets and financial performance of the vertical, ensuring optimal ROI
- Oversee the development and optimization of client campaigns, focusing on data-driven decision making
- Lead the development of online lead generation sites and forms, ensuring seamless user experiences
- Guide the development of creative assets, aligning with brand guidelines and marketing strategies
- Oversee technical reporting and data transmission integrations, ensuring accurate and timely insights
- Collaborate with the media buying team to develop and optimize online media campaigns, maximizing ROI and efficiency
- Prospect, contract, and onboard new clients, ensuring seamless onboarding and integration
- Optimize lead flows and monetization paths, continuously improving the customer journey
- Develop, deploy, and evaluate A/B and Multivariate Testing strategies, driving data-driven decision making
Qualifications:
- Bachelor's degree from a 4-year university required
- Minimum 8 years of experience in performance marketing and lead generation, with 3+ years in the Mortgage vertical
- Strong attention to detail and analytical skills
- Ability to analyze and optimize around data, driving business growth and success
- Excellent time management and prioritization skills
- Proficiency in Microsoft Excel
Benefits:
- Annual salary and performance review
- Medical and dental benefits
- 401(K) plan
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