Digital Marketing Strategist

2 weeks ago


El Segundo, California, United States Apollo Interactive Full time

Apollo Interactive is seeking a highly skilled and experienced professional to lead the resurgence of our Mortgage vertical as the Mortgage Vertical Lead Gen Director. As a key member of our team, you will play a pivotal role in driving growth and success in this critical area.

This is a full-time position that requires a strong background in performance marketing and lead generation, with a minimum of 8 years of experience and 3+ years in the Mortgage vertical.

Key Responsibilities:

  • Develop and implement short-term and long-term strategies for growth and expansion
  • Manage budgets and financial performance of the vertical, ensuring optimal ROI
  • Oversee the development and optimization of client campaigns, focusing on data-driven decision making
  • Lead the development of online lead generation sites and forms, ensuring seamless user experiences
  • Guide the development of creative assets, aligning with brand guidelines and marketing strategies
  • Oversee technical reporting and data transmission integrations, ensuring accurate and timely insights
  • Collaborate with the media buying team to develop and optimize online media campaigns, maximizing ROI and efficiency
  • Prospect, contract, and onboard new clients, ensuring seamless onboarding and integration
  • Optimize lead flows and monetization paths, continuously improving the customer journey
  • Develop, deploy, and evaluate A/B and Multivariate Testing strategies, driving data-driven decision making

Qualifications:

  • Bachelor's degree from a 4-year university required
  • Minimum 8 years of experience in performance marketing and lead generation, with 3+ years in the Mortgage vertical
  • Strong attention to detail and analytical skills
  • Ability to analyze and optimize around data, driving business growth and success
  • Excellent time management and prioritization skills
  • Proficiency in Microsoft Excel

Benefits:

  • Annual salary and performance review
  • Medical and dental benefits
  • 401(K) plan


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