Marketing Vice President

4 weeks ago


El Segundo, California, United States Manduka Full time
Marketing Vice President

Manduka is seeking a highly motivated Marketing Vice President to build, manage, and execute a marketing strategy rooted in the brand's DNA. The ideal candidate will have a proven track record of delivering innovative, high-performing digital strategies alongside offline community-based efforts that drive brand growth and community engagement.

  • Create and activate brand marketing plans guided by Manduka's strategic initiatives
  • Develop emotional relationships with the global consumer through meaningful, authentic stories, partnerships, and initiatives
  • Oversee and deliver the creative briefing, development, and deployment of brand storytelling and product marketing
  • Build, manage, and innovate successful grassroots and community-based programs that drive strong connection and engagement with the brand
  • Identify new marketing opportunities that can deliver significant revenue and margin growth

The Marketing Vice President will partner closely with the Global Product team to create marketing plans that bring our most important product stories to life through physical and digital consumer touch points. This role requires a strong understanding of brand strategy and deployment processes, creative briefing and management, digital performance marketing, organic social and community marketing.

The ideal candidate will have a passion for yoga and a healthy lifestyle, a high degree of taste and sensibility, and deep experience in community development for premium brands. They will also have at least 10 years of leadership in product marketing or brand management for a multi-channel consumer-driven global GTM (WHSL and DTC).



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