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Lead Product Marketing Strategist for Prime Video Channels

2 months ago

Culver City, California, United States Amazon Full time

Job Overview: Prime Video is on a mission to provide an unparalleled entertainment experience, connecting audiences with exceptional creators. We are seeking a Senior Product Marketing Manager to enhance our marketing initiatives for Prime Video Channels, a service that enables Prime members to access various subscription options without the need for traditional cable.

Role Responsibilities: In this pivotal role, you will:

  • Design and implement impactful marketing campaigns that elevate customer engagement.
  • Draft comprehensive go-to-market strategies for new subscription offerings.
  • Collaborate with diverse teams across Amazon to identify growth opportunities and streamline processes.
  • Define target audiences and establish key performance indicators (KPIs) to measure success.
  • Facilitate feedback mechanisms to ensure alignment among stakeholders.

Qualifications:

Basic Requirements:
  • A minimum of 6 years of professional marketing experience.
  • Proven track record in developing and executing cross-functional marketing strategies.
  • Experience in presenting results to senior management.
  • Strong analytical skills with a focus on data-driven decision-making.
  • Proficiency in Excel or Tableau for data analysis and reporting.
Preferred Qualifications:
  • Experience in customer segmentation and targeted marketing.
  • Background in launching consumer software or hardware products.
  • Ability to balance strategic vision with meticulous execution.
  • A passion for the entertainment sector is advantageous.

Commitment to Diversity: Amazon values diversity and is dedicated to creating an inclusive workplace. We are an equal opportunity employer and do not discriminate based on any legally protected status.

Compensation: Our compensation structure reflects the labor market across various US regions. The base salary for this position ranges from $128,600 to $212,600, depending on geographic location and relevant experience. Additional compensation may include equity, sign-on bonuses, and a comprehensive benefits package.