Lead Product Marketing Strategist for Prime Video Channels

2 weeks ago


Culver City, California, United States Amazon Full time

Job Overview: As a pivotal member of the Prime Video team, the Senior Product Marketing Manager will play a crucial role in enhancing customer satisfaction and expanding our video service offerings.

About Prime Video: Prime Video is a unique platform that connects exceptional creators with enthusiastic audiences, offering a diverse range of critically acclaimed original content, including popular series and films. Our service provides an immersive experience, allowing subscribers to engage with their favorite shows and movies in various ways.

Role Responsibilities: In this position, you will be tasked with designing and implementing innovative marketing initiatives for Prime Video Channels, enabling Prime members to access a variety of subscription services seamlessly. Your responsibilities will include:

  • Developing and executing high-impact marketing campaigns and promotions.
  • Creating comprehensive go-to-market strategies for new service offerings.
  • Collaborating with cross-functional teams to identify strategic growth opportunities.
  • Defining target audiences and establishing key performance indicators (KPIs) for campaign success.
  • Utilizing data analytics to refine marketing strategies and enhance customer engagement.

Qualifications:

Basic Requirements:

  • A minimum of 6 years of professional marketing experience.
  • Proven track record in executing and scaling cross-departmental marketing programs.
  • Strong communication skills with experience presenting results to senior management.
  • Proficiency in data analysis and metrics-driven decision-making.
  • Familiarity with data tools such as Excel or Tableau.

Preferred Qualifications:

  • Experience in customer segmentation and targeted marketing.
  • Leadership experience in launching consumer software or hardware products.
  • Ability to balance strategic thinking with meticulous execution.
  • A passion for the entertainment sector is advantageous.

Diversity and Inclusion: Amazon is dedicated to fostering a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race, gender, sexual orientation, disability, or any other legally protected status.

Compensation: Our compensation structure reflects the varying costs of labor across different US markets. The base salary for this role ranges significantly based on geographic location and relevant experience, along with a comprehensive benefits package.



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