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Digital Marketing Manager

1 month ago

Chicago, Illinois, United States Ruder Finn Full time
Ruder Finn is seeking a talented Digital Marketing Manager to join our growing integrated digital marketing team.

This person should have a genuine interest and curiosity about digital marketing, including strategy, platforms & technology, optimizations, targeting, campaign activation/management and reporting analysis, with experience executing paid search campaigns (Google Ads & Bing Ads) to help meet business objectives.

Key ResponsibilitiesSearch Engine Marketing (SEM)
  • Establish and refine SEM ad campaigns (including PMAX & Shopping) across multiple platforms (i.e., Google Ads, Bing, etc.), which includes tasks such as keyword research, pacing, A/B testing of messages, ongoing campaign & bid strategy optimization, along with reporting on key metrics
  • Develop SEM copy aligned with brand messaging and best practices for optimal performance (utilizing proper keywords, etc.)
  • Assist in weekly/monthly/quarterly SEM reporting deliverables, pulling data and synthesizing results into easy-to-understand insights
  • Utilize SEMrush and other relevant tools for campaign optimization and competitive insights
General
  • Extract and analyze data/metrics for client reports, ensuring you understand platform-specific analytics and Google Analytics/GA4 (proficiency in Shopify or a similar platform a plus)
  • Assist in the setup of accurate tagging and tracking parameters to assess media performance, attribution, and measurement of results across a variety of paid marketing channels (including but not limited to paid SEM, YouTube, Google Shop, affiliate, programmatic display, email, paid social, and referral programs)
  • Participate actively in team meetings and client discussions, contributing data-driven ideas on strategy to support client goals
  • Review performance in connection to client sales (where able on specific eCommerce clients) and conversion/intent objectives
  • Maintain awareness of industry trends and impact to client & assigned accounts
  • Assist in conducting competitive and category-specific research
Qualifications
  • 3+ years of experience in SEM for consumer/health brands; eCommerce and/or pharma experience a plus
  • Must have experience with: Google Ads, Bing Ads, GA4, Google Ads Editor
  • Bonus experience: Shopify, Magento, or other eCommerce platforms, international/multilingual search engine marketing, Google Tag Manager
  • Strong analytical skills with proficiency in Microsoft Excel
  • Proficient in Microsoft Office Suite (PowerPoint, Word, Outlook)
  • Proactive and enthusiastic with an ability to juggle tasks for multiple client accounts and meet competing deadlines
  • A self-starter who has strong problem-solving skills and is always curious to learn more; is driven to own your work and responsibilities
  • Creative in approach, but data informed
  • Great energy, curiosity to do and learn new things to support agency growth and offerings
  • Detail-oriented, organized, and dedicated
  • Bachelor's degree in marketing, digital/integrated marketing, or related field preferred