Digital Marketing Technology Associate Director
4 days ago
Job Summary
We are seeking an experienced Associate Director of Digital Marketing Technology to join our team at the University of Chicago. This role will be responsible for the administration and ongoing maintenance of our marketing technology, including Marketo. The successful candidate will have a deep understanding of business process analyses, needs assessments, and preliminary cost/benefit analyses. They will also have excellent oral and written communication skills, as well as the ability to work well with multiple departments.
Key Responsibilities
• Assist with the administration and ongoing maintenance of our marketing technology, including Marketo.
• Own and maintain Executive Education data quality and data cleansing processes in Marketo, including both auto and manual updates.
• Manage the Marketo and Salesforce integration, resolving sync errors as necessary.
• Partner with the Senior Digital Marketing Systems Administrator to design, develop and maintain critical marketing metrics to enable data-driven decisions.
• Build and maintain advanced/complex automation techniques in Marketo, including nurture programs, segmentation, dynamic content setup and refreshes.
• Support the Senior Digital Marketing Systems Administrator with Account Based Marketing strategy and initiatives for the marketing, enrollment, and business development teams.
• Assist the marketing team with daily email program builds and day-to-day Marketo support.
• Develop and maintain systems training and resources.
• Assist the Senior Digital Marketing Systems Administrator with Sitecore (website) content updates.
• Maintain order and organization of Executive Education's Sitecore workspace.
Requirements
• Bachelor's degree.
• At least three years of relevant marketing automation management experience.
• At least three years of marketing experience.
• Account-based marketing experience.
• Technical skills in Marketo or Marketing Cloud, Salesforce, Sitecore, and Google Analytics reporting.
• Excellent oral and written communication skills.
• Ability to work well with multiple departments.
• Excellent organizational skills and knowledge of how to prioritize workflow.
• Ability to adapt quickly to and manage changes in daily workflow.
• Ability to manage and meet multiple deadlines in a fast-paced environment.
• Outstanding verbal, written, and presentation skills, as well as organizational skills.
• Ability to work independently with little supervision.
• Ability to identify opportunities for improvement and recommend effective changes.
• Excellent strategic planning, critical thinking, analytical, and persuasion skills.
• Ability to handle multiple detailed tasks/projects simultaneously and meet strict deadlines with frequent interruptions.
• Ability to work effectively and diplomatically with colleagues, as well as with students, faculty and corporate contacts.
• Professional demeanor, including tact, discretion, and a customer service-oriented approach.
Working Conditions
This position is currently expected to work a minimum three days per week in the office.
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