Senior Vice President, Corporate Affairs Digital Lead
3 weeks ago
Job Title: Senior Vice President, Corporate Affairs Digital Lead
About the Role:
Zeno Group is seeking a Senior Vice President, Corporate Affairs Digital Lead to join our team. As a key member of our corporate digital marketing team, you will be responsible for leading digital workstreams for key corporate clients, including executive visibility and thought leadership, executive and corporate social media strategy, paid social, and online corporate storytelling.
Key Responsibilities:
- Develop and execute digital marketing strategies for corporate clients
- Lead digital workstreams for key corporate clients, including executive visibility and thought leadership
- Develop and implement executive and corporate social media strategies
- Manage paid social media campaigns, including behavioral targeting
- Develop and maintain a deep understanding of the digital media landscape for consumer and B2B
- Collaborate with cross-functional teams to develop and execute digital marketing campaigns
- Provide counsel to C-level executives and other stakeholders on digital marketing strategies and tactics
Requirements:
- 12+ years of experience in corporate or B2B digital marketing
- Minimum of bachelor's degree in marketing or other related field
- Deep experience with corporate content strategy development, paid social media, and SEO
- Strong problem-solving and leadership skills, with previous experience managing others
- Highly experienced with client counsel and tough client Q&A conversations
- Experience in numerous client presentations, with strong speaking skills
- Strong project management skills with experience growing and leading a team
- Strong understanding of performance metrics, optimization, and ability to spot trends
Preferred Qualifications:
- Experience with SEM and programmatic display
- Demonstrable experience in bid management and tracking solutions
- Proficiency in Google Analytics, Google Tag Manager, and various ad platforms
- Expertise in B2B influencer marketing, including both paid and earned
Salary: $128,000 - $201,000 a year
Pay Range: $128,000 to $201,000/year USD
About Zeno Group:
Zeno Group is a global public relations and marketing firm that helps companies build and maintain their reputation. We are a team of creative and strategic thinkers who are passionate about helping our clients succeed.
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