Digital Strategy Vice President

3 weeks ago

Chicago, Illinois, United States Resolute Digital Full time

Job Title: Digital Strategy Vice President

Weber Shandwick Chicago is seeking a dynamic and entrepreneurial Digital Strategy Vice President to join our team. This role requires an experienced digital and social leader who will build and guide core components of all social strategy workstreams and serve as a daily client contact. The VP of Digital Strategy will have a high degree of autonomy to lead, develop, and implement strategies across multiple accounts and teams.

Responsibilities:

  • Serve as a day-to-day digital strategy lead for a major client engagement.
  • Develop and implement innovative digital brand strategies that are integrated with overall client marketing objectives/goals.
  • Become an expert on our client's business and how their communications objectives help achieve business goals.
  • Translate broad concepts and strategy into meaningful, actionable digital and platform strategy operating plans.
  • Identify ways to measure success against campaign goals and achievable outcomes; determine methods to collect and present data and analysis to clients and internal stakeholders.
  • Provide key data and analysis of digital/social/mobile media campaigns to clients and internal staff.
  • Collaborate with internal and external agency teams to develop and implement integrated media strategy, media planning, and program execution.
  • Lead development of digital media management standards, policies, and rules of engagement for digital channels.
  • Define KPIs and implement measurement, analytics, and reporting methods to gauge success.
  • Assess digital and social technological innovations to find ways to further current client offerings.
  • Participate in new business pitch development and presentations.
  • Work autonomously on POVs and thought-leadership pieces for internal and external communications.
  • Provide ongoing proactive strategic counsel on areas of opportunity to continue organic business growth and program evolution.

Qualifications:

  • Basic Qualifications
    • Minimum of 9 years of experience with a brand (client-side) or a digital advertising and/or digital PR agency.
    • Expert-level proficiency in social media platforms and a willingness to experiment with cutting-edge platforms and techniques.
    • Ability to work well within highly collaborative, multidisciplinary teams.
    • Exceptional creative and business writing skills.
    • Deep working knowledge of the social and digital ecosystem.
    • Understanding of the paid media environment and its application to a holistic social media strategy.
    • Proven ability to meet deadlines, juggle multiple projects, and work independently in a fast-paced office environment.
    • Experience working with an analytics team to measure campaign ROI and generate insights.
  • Additional Qualifications
    • Proven ability to run a team and deliver complex programs in a timely manner.
    • Strong communication skills, including the ability to present program recommendations.
    • Enthusiasm for digital business growth and creating innovative client programs.

About Us:

Weber Shandwick is a leading global communications and engagement firm in 78 cities with a network extending to 129 cities around the world. The firm's diverse team has won prestigious awards for innovative, creative approaches and impactful work. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).

Benefits:

  • Medical
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement for health-related purchases
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

Weber Shandwick is an equal opportunity/affirmative action employer.

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