Product Marketing Manager

4 weeks ago

San Francisco, California, United States Inovatec Full time
About Inovatec

Inovatec is a leading provider of cloud-based software solutions for the automotive, powersports, and equipment financing industries. We foster a diverse and inclusive environment that encourages collaboration and growth.

Our core values are: make sound decisions, get better every day, find a way, and we before me. We thrive by challenging the status quo to push the industry forward and have fun while doing it.

Job Summary

As a Product Marketing Manager for the Revenue department, you will engage with the product team and sales teams to create a marketing strategy and marketing plans. You will develop key messages for sales and marketing materials to support those plans.

You will also develop the strategy for engaging with Inovatec partners and create plans for the Client Success Managers (CSMs) and salespeople to engage with clients to encourage adoption of new partner integrations and increase revenue from partners and Inovatec's existing clients related to partnerships.

You will be responsible for creating reports, structuring the activities, and creating & refining key processes for the Sales and Client Success teams.

You will help facilitate back-of-house activities to support Sales and Client Success activities, but are not expected to take the lead in any client-facing role.

You will engage with marketing and PR agencies to create the actual customer- and client-facing materials for conferences, campaigns and our website.

Your guidance will help drive efficiency within the CSM and sales teams, which will support their activities to acquire and support our clients.

In this role, you will work independently, with limited supervision, and play a key role in setting the strategy for an important component of Inovatec's growth.

Accountabilities
  • Leadership, Management, Accountability (LMA)
  • Financial management, including annual revenue and cost forecasting for Inovatec partners
  • Collaboration with Finance Team to ensure accurate and timely billing and collections from partners
Responsibilities
  • Leadership, Management, Accountability (LMA):
    • Support CSMs and Salespeople in helping clients engage with Inovatec partners.
    • Work with Sales & CSMs them to understand the processes and requirements to activate partnerships with clients.
    • Engage with partners to develop sales materials
  • Product:
    • Create and maintain a library of key product features and benefits
    • Conduct competitive market scans and SWOT analyses of key competitors
    • Develop sell sheets, web pages, and battle cards (i.e., competitive comparisons of key features between Inovatec and key competitors
  • Financial Management:
    • Develop and maintain processes for activating partners for clients
    • Track and maintain an accurate record of Inovatec's partner integrations
    • Track and maintain an accurate record of client use of partner integration, data and services
    • Create a strategy for increasing revenue from partners and clients
    • Provide financial reports to the Leadership Team as required
Skills and Requirements
  • You're a self-starter, an excellent communicator both verbally and visually, achievement-oriented, motivated, and a creative problem solver
  • 2+ years of experience in a strategic or operational position
  • Experience with process improvement or process design
  • Ability to improvise and adapt to change
  • Ability to train, mentor, and coach others to promote continuous growth
  • Excellent organizational skills
  • Excellent interpersonal skills, as well as written and verbal communication skills
  • Bachelor's degree in a related field (Computer Science, Engineering, Finance or related)
Our Core Values
  • Make sound decisions :
    • We put ourselves in our customer's shoes, always ensuring we have the right facts and focus on solving the right problems.
  • Find a way :
    • No matter the challenge, we overcome hurdles, seek out solutions, and follow through on commitments to consistently exceed expectations.
  • Get better every day :
    • With our growth mindset and positive attitude, we apply our passion for innovation not just to our products, but also to ourselves.
  • We before me :
    • Our collaborative spirit pushes us to act without ego, to communicate openly and honestly, and to win as a team.
What We Offer
  • Competitive salary and bonus structure
  • Flexible work environment
  • Career growth
  • Monthly team events
  • Industry-leading benefits plan

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