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Digital Content Strategist
4 weeks ago
Daikin Applied is seeking a talented and experienced Digital Content Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive digital content strategy that drives engagement and conversion across our platforms.
Key Responsibilities:- Develop and execute a dynamic social media strategy that supports overall business and brand objectives
- Manage daily operations of all brand social media accounts, including content creation, publishing, and engagement
- Collaborate with the marketing team to develop original and engaging multimedia content that reflects Daikin's voice and reinforces our position as an industry leader in HVAC
- Monitor, execute, and optimize paid social media campaigns to maximize ROI
- Work with internal stakeholders to amplify PR efforts through digital channels, staying responsive to industry trends and media opportunities
- Bachelor's degree in marketing, communication, business, or art/design with a focus in digital advertising and graphic design
- 2+ years of professional experience in digital marketing, social media, or a related field
- Previous experience writing for corporate social media and blog sites, including editing for SEO-optimized copy, grammar, spelling, and punctuation
- Team-focused, energetic individual with a unique ability to influence people, articulate ideas, and be a leader within highly productive teams
- Experience reviewing and publishing content via CMS systems
- Previous corporate marketing, social media, or agency experience
- Experience or interest in marketing strategy and design with Adobe Creative Suite
- Experience in commercial HVAC industry or B2B marketing
- Strong analytical and problem-solving skills
- Self-starter with excellent verbal, written, and presentation skills
We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development. If you are a motivated and creative individual who is passionate about digital marketing and content creation, we encourage you to apply for this exciting opportunity.