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Digital Content Strategist

4 weeks ago


Minneapolis, Minnesota, United States Daikin Full time
Job Title: Digital Content Specialist

Daikin Applied is seeking a talented and experienced Digital Content Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive digital content strategy that drives engagement and conversion across our platforms.

Key Responsibilities:
  • Develop and execute a dynamic social media strategy that supports overall business and brand objectives
  • Manage daily operations of all brand social media accounts, including content creation, publishing, and engagement
  • Collaborate with the marketing team to develop original and engaging multimedia content that reflects Daikin's voice and reinforces our position as an industry leader in HVAC
  • Monitor, execute, and optimize paid social media campaigns to maximize ROI
  • Work with internal stakeholders to amplify PR efforts through digital channels, staying responsive to industry trends and media opportunities
Requirements:
  • Bachelor's degree in marketing, communication, business, or art/design with a focus in digital advertising and graphic design
  • 2+ years of professional experience in digital marketing, social media, or a related field
  • Previous experience writing for corporate social media and blog sites, including editing for SEO-optimized copy, grammar, spelling, and punctuation
  • Team-focused, energetic individual with a unique ability to influence people, articulate ideas, and be a leader within highly productive teams
  • Experience reviewing and publishing content via CMS systems
Preferred Qualifications:
  • Previous corporate marketing, social media, or agency experience
  • Experience or interest in marketing strategy and design with Adobe Creative Suite
  • Experience in commercial HVAC industry or B2B marketing
  • Strong analytical and problem-solving skills
  • Self-starter with excellent verbal, written, and presentation skills

We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development. If you are a motivated and creative individual who is passionate about digital marketing and content creation, we encourage you to apply for this exciting opportunity.