Digital Content Strategist

4 weeks ago


Minneapolis, Minnesota, United States Daikin Applied Full time
Job Title: Digital Content Specialist

Daikin Applied is seeking a talented Digital Content Specialist to address the growing need for enhanced digital engagement across our platforms.

This role will have a direct and immediate impact on our marketing performance by managing critical touchpoints in the customer journey.

The Digital Content Specialist will drive content strategy, social media engagement, and digital campaigns that engage our audience and support our business goals.

Key Responsibilities:

  • Develop and implement a dynamic social media strategy that supports overall business and brand objectives
  • Manage daily operations of all brand social media accounts
  • Develop original and engaging multimedia content to be shared across social media channels
  • Monitor, execute, and optimize paid social media campaigns to maximize ROI
  • Work with internal stakeholders to amplify PR efforts through digital channels
  • Write and create engaging digital content that reflects Daikin's voice and reinforces our position as an industry leader in HVAC
  • Collaborate with other departments to develop content that supports customer education, product launches, and company initiatives
  • Partner with the Digital Marketing team to stay updated on the latest SEO trends and best practices to optimize content for visibility and engagement

Requirements:

  • Bachelor's degree in marketing, communication, business, or art/design with a focus in digital advertising and graphic design
  • 2+ years of professional experience in corporate marketing, social media, or agency experience
  • Previous experience writing for corporate social media and blog sites, including editing for SEO-optimized copy, grammar, spelling, and punctuation
  • Team-focused, energetic individual with a unique ability to influence people, articulate ideas, and be a leader within highly productive teams
  • Experience reviewing and publishing content via CMS systems

Daikin Applied is an equal opportunity employer and welcomes applications from diverse candidates.



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