Digital Content Strategist

3 weeks ago


Minneapolis, Minnesota, United States Pillsbury United Communities Full time

Job Summary

Pillsbury United Communities seeks a highly skilled Director of Digital Content to lead internal and external efforts for marketing and communications across all platforms.

The ideal candidate will have a proven track record in digital content creation, editing, and management, with expertise in content management systems (CMS) and digital publishing platforms, including WordPress.

Key Responsibilities

  • Develop content strategies across communication channels to increase internal and external engagement and raise awareness about PUC's work and mission.
  • Implement an effective content strategy for digital platforms, ensuring alignment with PUC brand.
  • Create, curate, update, and edit engaging and high-quality content for PUC's website.
  • Support content development, functionality, integration, and management of PUC affiliate websites.
  • Develop and activate a content calendar that highlights agency programs, people, and impact to engage audiences across digital channels.
  • Collaborate with program staff and other agency leaders to create marketing and community engagement materials.
  • Work with development to support fundraising/donor campaigns and branded content.

Requirements

  • BS degree in journalism, communications, marketing, or a related field (or equivalent experience).
  • Proven experience in digital content creation, editing, and management.
  • Proficiency in content management systems (CMS) and digital publishing platforms, including WordPress.
  • Knowledge of design software (Adobe tools, Mac platform, etc.) and familiarity with digital media-specific creative tech.
  • Strong understanding of SEO principles and best practices.
  • Familiarity with web analytics tools and data-driven decision-making.
  • Excellent writing, editing, and proofreading skills with a keen eye for detail.
  • Knowledge of social media platforms and digital marketing techniques.

About Pillsbury United Communities

Pillsbury United Communities is an Equal Opportunity Employer committed to maintaining an equitable environment that is inclusive and welcoming. We hire, support, and promote talented individuals using a process that is fair and equitable to all that apply.



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