Digital Marketing Campaign Lead
4 days ago
About the Role:
MARCOMM is seeking a highly skilled Digital Marketing Campaign Lead to join our team. As a key member of our multifunctional team, you will be responsible for leading the execution of our client's website organic search digital marketing campaigns aimed at multiple customer segments.
Key Responsibilities:
• Lead key search activities including competitor research, keyword mining, meta-data implementation, and search performance monitoring
• Partner with content strategists and other team members to inform web site content and optimal page design
• Track search performance of key web pages and competitors and provide strategic recommendations on maintaining/enhancing search results
• Utilize search tools to identify and prioritize performance and technical issues and work with cross-functional teams to bring them to resolution
Requirements:
• Bachelor's degree or equivalent experience
• Working knowledge of digital media planning and buying
• Familiarity with search platforms, algorithms, and tools (e.g. Google Search Console, Google Ads, Adobe, WebTrends, etc.)
• Understanding of data analytics and ability to evaluate data to identify website performance issues
• Web design and content writing experience
• Experienced in XML sitemap production
• Project, stakeholder, and team management experience
About MARCOMM:
MARCOMM is a dynamic and fun company that offers a range of marketing, interactive, digital, and creative jobs. For more information, please visit our website.
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