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Digital Analytics Specialist

2 months ago

Menlo Park, California, United States Yamaha Corporation of America Full time
{"title": "Digital Analytics Intern", "description": "Unlock the Power of Data with Yamaha

At Yamaha Corporation of America, we're passionate about music and sound. As the world's largest musical instrument manufacturer, we're known for our innovative products that exceed quality standards and deliver exceptional customer experiences.

We're seeking a motivated Digital Analytics Intern to join our Web Analytics team. This role is ideal for someone passionate about data, digital marketing, and music. You'll work closely with our Sr. Manager of Web & Digital Analytics to analyze performance across our digital platforms, informing our marketing strategies and enhancing customer experiences.

As a Digital Analytics Intern, you'll have the opportunity to work on projects for Yamaha's musical instruments and audio/visual products. You'll be involved in every stage of marketing projects, from concept to launch, and gain valuable experience to enhance your portfolio.

We're looking for an intern who is a genuine team member, eager to learn from our experienced team and contribute meaningfully. The ideal candidate brings authenticity, a strong desire to learn, and a sense of humor to the office every day.

Key Responsibilities:
  • Assist in analyzing website traffic, user behavior, and performance metrics using tools like Google Analytics and Google Search Console.
  • Develop reports and dashboards on digital campaign performance, website usage, and customer engagement.
  • Contribute to enhancing data collection, tagging, analysis, and visualization practices.
  • Work on A/B testing and other experiments to optimize user experience and increase conversion rates.
  • Collaborate with Development and other cross-functional teams to ensure data accuracy and accessibility.
Requirements:
  • Must be a junior or senior from an accredited university OR have graduated within a year with a degree in Marketing, Business Analytics, Music Business, Data Science, Information Systems, Statistics, Economics, Communications, or a combination thereof.
  • Must be able to work full-time (M-F 8:30-5) during the internship.
  • Experience with site analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Must be able to communicate effectively both verbally and in writing.
  • Strong analytical skills and attention to detail.
  • A passion for music and technology.
Preferred Qualifications:
  • Experience presenting information to key stakeholders.
  • Familiarity with digital marketing channel tactics (e.g., CRM, SEO, CPC, Social) and measurement.
  • Experience with Tableau, Power BI, or similar data visualization tools.
  • Experience with Google Tag Manager or similar tag management solutions.
  • Knowledge of RegEx, JavaScript, SQL, or HTML (Elements/CSS/DataLayer).
  • Familiarity with ETL (Extract/Transform/Load) tools.
  • Social media marketing and/or advertising experience.
  • Appreciation of music and sound.
", "lang_code": "en-US"}