Digital Marketing Specialist

3 days ago

Nashville, Tennessee, United States Della Infotech Full time
Digital Marketing Coordinator Job Description

We are seeking a highly skilled Digital Marketing Coordinator to join our team at Della Infotech. As a Digital Marketing Coordinator, you will play a key role in developing and executing digital marketing campaigns and plans for our artist roster.

Key Responsibilities:
  • Work with digital product managers to develop, execute, and maintain digital marketing campaigns and plans.
  • Assist in creating and executing online advertising campaigns, including post-campaign ad reports.
  • Manage artist accounts and logins across our roster using our password management tool.
  • Track relevant artist anniversaries, holidays, events, birthdays, etc. for campaign brainstorming.
  • Oversee social, website, and link optimizations, including verifications, sounds, boosts, Beacons, Linkfire, etc.
  • Manage internal/external content requests, uploads, and asset management, including video cutdowns, banners, pre-order/available now assets, ad assets, liners, stickers, GIF's, etc.
  • Work as the main liaison with our college team to launch single/video/album initiatives.
  • Work with third parties to create interactive pages, filters, and other AR/VR content.
  • Manage partner pages as necessary to ensure updated links, videos, bios, video descriptions, and imaging.
  • Track performance trends across partner platforms and make recommendations to artist teams.
  • Create presentation decks and documents for campaigns, promotions, and company pitches.
  • Brainstorm and aid in the creation and development of new label initiatives and platforms.
  • Work cross-departmentally on various company and brand activations.
  • Pull analytics and social data for brand partnerships post-campaign reports.
  • Oversee data acquisition campaigns, promotions, uploads, and procurement cadence for optimal success.
  • Create and manage content for our official website and specified artist websites as needed.
  • Assist in the weekly newsletter and SMS messaging creation and distribution.
  • Assist in the marketing of our merchandise and label/artist e-commerce websites.
  • Help maintain growth strategies for all email lists, CRM, and SMS campaigns.
  • Coordinate meetings and correspondence with internal teams, third-party partners, and influencers.
  • Facilitate SOW and final contracts for third-party agencies and influencers.
  • Operate as a liaison with our research and reporting department to track and provide analytics.
  • Process department invoices and expense reports as the main liaison with accounts payable.
  • Coordinate travel and/or communication with artists, contest winners, and staff on an as-needed basis.
  • Oversee influencer and contest winner ticket requests via our ticket portal.
  • Develop new distribution strategies and long-term goals/plans to overcome obstacles and competition.
Requirements:
  • College degree, certificate, or equivalent work experience.
  • Strong written and oral communication skills.
  • Ability to multi-task and prioritize effectively within a fast-paced environment.
  • Ability to carry out projects/tasks with limited supervision.
  • Strong organizational and computer skills.
  • A passion for working in the music industry.
Preferred Skills:
  • Knowledge in Microsoft Suite, Adobe Suite, and graphic design.
Language:

English (Speak, Read, Write)

Department:

US1A0129: US1A-US1A0129_New Media UMG Nashville

Job Category:

Marketing

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