Digital Marketing Specialist
3 days ago
At Intelliswift, we are seeking a highly skilled Digital Marketing Coordinator to join our team. As a key member of our marketing department, you will be responsible for developing and executing digital marketing campaigns to enhance the perception and sales of our client's Nashville artists.
Responsibilities:- Work with digital product managers to help develop, execute, and maintain digital marketing campaigns and plans for specified artist roster
- Assist in creating and executing online advertising campaigns, including post-campaign ad reports
- Manage artist accounts and logins across specified roster using our password management tool
- Track relevant artist anniversaries, holidays, events, birthdays, etc. for campaign brainstorming
- Oversee social, website, and link optimizations (verifications, sounds, boosts, Beacons, Linkfire, etc)
- Oversee internal/external content requests, uploads, and asset management (video cutdowns, banners, pre-order/available now assets, ad assets, liners, stickers, GIF's, etc.)
- Work as the main liaison with our college team to launch single/video/album initiatives
- Work with third parties to create interactive pages, filters, and other AR/VR content
- Manage partner pages as necessary to ensure updated links, videos, bios, video descriptions and imaging
- Track performance trends across partner platforms and make recommendations to artist teams
- Create presentation decks and documents for campaigns, promotions and company pitches
- Brainstorm and aid in the creation and development of new label initiatives and platforms
- Work cross-departmentally on various company and brand activations
- Pull analytics and social data for brand partnerships post-campaign reports
- Oversee data acquisition campaigns, promotions, uploads, and procurement cadence for optimal success
- Create and manage content for official Intelliswift Nashville and specified artist websites as needed
- Assist in the weekly Intelliswift Nashville newsletter and SMS messaging creation and distribution
- Assist in the marketing of Intelliswift Nashville merchandise and label/artist e-commerce websites
- Help maintain growth strategies for all email lists, CRM, and SMS campaigns
- Coordinate meetings and correspondence with internal teams, third party partners, and influencers
- Facilitate SOW and final contracts for third party agencies and influencers
- Operate as a liaison with the research and reporting department to track and provide analytics
- Process department invoices and expense reports as the main liaison with accounts payable
- Coordinate travel and/or communication with artists, contest winners and staff on an as-needed basis
- Oversee influencer and contest winner ticket requests via our ticket portal
- Develop new distribution strategies and long-term goals/plans to overcome obstacles and competition
- College Degree, Certificate, or equivalent work experience
- Knowledge in Microsoft Suite, Adobe Suite, and graphic design preferred
- Strong written and oral communication skills
- Ability to multi-task and prioritize effectively within a fast-paced environment
- Ability to carry out projects/tasks with limited supervision
- Strong organizational and computer skills
- A passion for working in the music industry
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