Digital Marketing Director
2 days ago
Lipscomb University is seeking a highly skilled Director of Growth Marketing to spearhead strategies and plans to drive growth, enhance brand awareness, and foster engagement through an effective and robust digital marketing presence.
Key Responsibilities:- Develop and Implement Digital Marketing Strategies: Create and execute comprehensive digital marketing plans to promote the University's programs and initiatives.
- Manage University Websites: Oversee and optimize the performance of university websites, including content creation, reporting, integrations, training, best practices, and SEO strategies.
- Lead Digital Marketing Campaigns: Manage and maximize the results of in-house and outsourced paid digital advertising campaigns.
- Lead and Develop a Team: Inspire and develop a team of digital marketing professionals, fostering a collaborative and high-performance work environment.
- Identify and Leverage Growth Opportunities: Identify and tap into new growth opportunities, optimizing marketing channels, and aligning marketing efforts with Lipscomb's strategic plan and growth goals.
- Utilize AI and Data Analytics: Leverage AI tools and technologies to enhance the performance of digital platforms and drive personalized marketing strategies.
- Develop Proposals and Scope of Work: Create clear and effective proposals and scope of work documents for digital marketing initiatives.
- Track and Analyze Performance: Set up, enhance, and interpret tracking and reporting to optimize digital marketing performance and KPIs.
- Ensure Ethics and Confidentiality: Ensure all digital marketing activities adhere to the highest standards of ethics, confidentiality, and professionalism.
- Build Relationships and Communicate Effectively: Build and maintain strong relationships with digital marketing vendors and cross-campus partners, communicating effectively with diverse constituencies.
- Management Experience: Minimum 5-7 years of experience in a digital marketing leadership role.
- Education: Bachelor's degree in marketing, digital marketing, communications, or a related field.
- Skills: Highly collaborative and energetic, with a commitment to ethics, confidentiality, and professionalism; excellent organizational skills and attention to detail; strong oral and written communication skills; superior analytical skills for data interpretation and actionable insights to improve ROI.
If you meet the requirements above and are passionate about digital marketing, driving growth, and innovation, we encourage you to apply and join us in shaping the future of Lipscomb University.
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Digital Marketing Director
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