Card Acquisitions Manager
2 weeks ago
The Card Acquisitions Manager is a key member of the Co-brand Card Acquisitions team at Marriott International. This role will drive the growth of the Chase credit card products portfolio, working closely with the Senior Managers of Co-brand Acquisitions, bank partners, and agencies. The successful candidate will have a strong background in consumer marketing, with a proven track record of success and career growth.
Key Responsibilities- Support acquisitions marketing efforts for the Boundless & Bold co-brand cards, across internal and external channels, including web content, mobile, email, paid media, advertising, PR, and on-property.
- Develop campaign briefs, manage campaign calendars, coordinate feedback and alignment between agencies, partners, and stakeholders.
- Manage ad-hoc marketing projects as needed, including supporting new card launches or card enhancements, to support Co-brand Cards strategic goals.
- Collaborate with external bank partner, JP Morgan Chase, to execute acquisitions strategy and initiative prioritization.
- Support Senior Managers, Card Acquisition.
- Support acquisitions efforts to identify, develop, and launch technology capabilities innovations, which will evolve speed of account delivery, increase efficiency, amplify consumer engagement, and drive overall portfolio and member growth.
- Work with internal teams, agencies, and bank partners to coordinate and execute ongoing testing roadmap.
- Support digital placement optimizations and expansion of personalization use cases, throughout the customer journey.
- Manage creative timelines and bank approvals.
- Coordinate audience targeting efforts with internal stakeholders.
- Partner with internal stakeholders to maintain offer setups, determine priorities, schedules, plans, and necessary resources to ensure completion of any projects on schedule.
- Track performance of key initiatives, including analysis, reporting, and forecasting.
- Monitor and evaluate competitive landscape, emerging technologies, and market movement.
- Support awareness and acquisitions marketing efforts, executing multi-million dollar marketing plan.
- Coordinate media and PR roadmap and calendar.
- Work with internal teams and bank partners to coordinate creative reviews, offer builds, deployment, and measurement.
- Coordinate internal alignment process between Marriott Bonvoy, Brand Marketing, Hotels, Social, and Loyalty Partnerships.
- Apply marketing expertise and leadership to evolve creative and offers, improve reach, and enhance effectiveness of marketing campaigns.
- Utilize analytical ability to evaluate end-to-end customer experience across multiple channels and touchpoints.
- Leverage customer insights to inform and optimize program messaging and refine customer experience.
- Remain current on industry trends, developments, including those in payments, credit cards, and loyalty marketing, and applies knowledge to evolve relevant benefits set and card value proposition.
- Monitor and evaluate competitive landscape, emerging technologies, and market movements.
- Provide technical expertise and support to persons inside and outside of the department.
- Demonstrate self-confidence, energy, and enthusiasm.
- Inform and/or update leaders on relevant information in a timely manner.
- Manage time effectively and present ideas, expectations, and information in a clear and persuasive manner.
- Use problem-solving methodology for decision making.
- Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
- Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
- Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
- Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
- Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
- Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment of goals; proactively takes action and goes beyond what is required.
- Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
- Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
- Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company's service standards.
- Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement, and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
- Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
- Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
- Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
- Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
- Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
- Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers).
- Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
- Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
- Reading Comprehension – Understands written sentences and paragraphs in work-related documents.
- Writing - Communicates effectively in writing as appropriate for the needs of the audience.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
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Card Acquisitions Manager
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New York, New York, United States Marriott International Full timeJob SummaryThe Card Acquisitions Manager will be a key member of the Co-brand Card Acquisitions team at Marriott International, driving aggressive card acquisitions goals. This role will report to the Sr. Director of Acquisition for Mass Affluent & Premium Co-branded Cards and support the portfolio growth of Chase credit card products. The successful...
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