Senior Program Manager, Growth Markets
3 weeks ago
Industry Marketing Professional Opportunity
We are seeking an experienced Industry Marketing professional to join our team at Emerson. Based in one of our Houston, Round Rock, Minneapolis, or St. Louis locations, this role offers a global opportunity to grow and develop your skills in a dynamic and innovative environment.
Key Responsibilities:
- Industry Research & Strategy: Conduct market research to identify industry trends, customer needs, competitive landscape, and opportunities within targeted industries.
- Campaign Development: Develop and implement multi-channel marketing campaigns tailored to industry-specific audiences, including content creation, digital marketing, events, and demand generation.
- Content Creation: Build industry-specific marketing collateral such as case studies, white papers, blog posts, and presentations to position the company as a thought leader.
- Collaboration with Sales: Work closely with sales teams to define One Emerson message, Value Improvement Practices/Value Enablers, and go-to-market strategy to support marketing and sales plans in a defined growth area/industry.
- Performance Metrics: Monitor, track, and report on the efficiency of industry marketing initiatives using data-driven insights to optimize campaigns and improve ROI.
- Market Positioning: Define value propositions and messaging that address the outstanding challenges and opportunities of specific industries.
- Work with Subject Matter Experts: Collaborate with product managers, application experts, and world area solution experts to define solutions and opportunities tied to existing or new growth programs.
- Foster Collaborative Relationships: Develop and maintain collaborative relationships with key customers to jointly achieve business strategy and growth.
- Develop Sales Tools: Partner with the sales team and broader marketing team to lead in the development of impactful, global sales tools that aid in the sales process.
Requirements:
- Bachelor's Degree: Bachelor's degree in a related field.
- Relevant Experience: Relevant years of experience in B2B marketing, preferably with a focus on industry-specific or vertical marketing.
- Experience Planning and Assessing Campaigns: Experience planning, driving, and assessing the performance of integrated marketing campaigns.
- Relationship Building: Prior experience building relationships between sales, marketing, and communications teams.
- Global Project Leadership: Prior experience leading a project across business units globally.
- Travel: Willing to travel up to 25%.
- Work Authorization: Legal authorization to work in the United States without sponsorship now and in the future.
Preferred Qualifications:
- Bachelor's Degree in Engineering: Bachelor's degree in engineering.
- Years of Experience: 8+ years of related experience.
- Industry Knowledge: Deep understanding of industry processes, challenges, trends, and dynamics.
- Marketing Automation Experience: Experience with marketing automation software (preferably Eloqua).
- Publishing Software Experience: Familiarity with publishing software (Adobe Creative Cloud) and understanding of web publishing (HTML) and Microsoft SharePoint.
- Strong Analytical Skills: Strong analytical skills to translate data into insights and evaluate business performance.
- Strong Communication Skills: Strong communication and interpersonal skills.
About Emerson:
Emerson is a global leader in automation technology and software. We help customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.
We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries.
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