Marketing Automation Program Lead

6 hours ago

Minneapolis, Minnesota, United States RBC Full time
Job Summary

The Marketing Automation Program Lead is responsible for helping build and grow the Salesforce Marketing Cloud system through strategic digital marketing initiatives. This role will partner with business stakeholders, marketing strategists, Salesforce CoE, and digital measurement teams to brainstorm, gather requirements, design, develop and implement best-in-class targeted campaigns utilizing Salesforce Marketing Cloud.

Key Responsibilities
  • Act as the primary point of contact for business partners and collaboration point across the organization on campaign requests ensuring each campaign utilizes industry best practices, is measurable, and has relevant KPIs.
  • Develop and maintain the Salesforce Marketing Cloud roadmap, aligning it with overall business objectives and marketing strategies.
  • Prioritize and maintain initiatives on the roadmap, ensuring resource allocation and overall program objectives are met.
  • Define project scope, goals, and deliverables in collaboration with senior management and stakeholders.
  • Make informed decisions on project deliverables, timelines, and resources to ensure successful completion.
  • Oversee project execution, ensuring all deliverables meet quality standards and are delivered on time.
  • Address and resolve any issues or roadblocks that may arise during project implementation.
  • Translating ideas into actionable deliverables that contribute to adoption of Salesforce Marketing Cloud system and continued platform growth.
  • Lead Automation program by making decision to support the strategic direction of the organization.
Requirements
  • Bachelor's degree
  • 5+ years experiences with marketing automation platforms (Salesforce Marketing Cloud)
  • 3+ years of experience with Salesforce
  • Demonstrated experience developing marketing strategies and programs.
  • Proven dedication to and focus on client service and satisfaction.
  • Exceptional project management skills.
  • Excellent interpersonal and communication skills to direct, motivate and persuade.
  • Self-starter who can make decisions independently.
  • Detailed oriented.
  • Able to handle multiple tasks under very tight deadlines.
About RBC

RBC is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans status or any other legally-protected factors.

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