Product Marketing Director for Zero Trust Engine

5 days ago

New York, New York, United States Dispel LLC Full time
Product Marketing Director for Zero Trust Engine

Dispel LLC is seeking a seasoned Product Marketing Director to lead the marketing efforts for our flagship Zero Trust Engine product. As a key member of our team, you will be responsible for developing and executing go-to-market strategies that drive product adoption and revenue growth.

Key Responsibilities:
  • Develop and steer the product marketing vision and strategy for Dispel Zero Trust Engine, ensuring alignment with overall company objectives and market opportunities.
  • Lead in-depth market analysis, including customer segmentation, competitive landscape, and industry trends, to inform product positioning and marketing strategies.
  • Architect and oversee the execution of go-to-market plans, including messaging and positioning to maximize product adoption and revenue growth.
  • Spearhead product launch initiatives, coordinating efforts across marketing, sales, product management, and other departments to ensure seamless and impactful launches.
  • Equip the sales team with the tools and content they need to effectively communicate the unique value of Dispel Zero Trust Engine to prospective customers.
  • Develop and maintain deep insights into customer needs and pain points, leveraging this knowledge to refine product offerings and marketing tactics.
  • Maintain a consistent cadence of briefings with relevant Gartner and Forrester analysts, attended as needed by our CxOs for subject matter expertise.
  • Position Dispel Zero Trust Engine as a leader in the cybersecurity space by overseeing the creation of high-quality content, including white papers and webinars.
  • Ensure all product marketing initiatives align with and enhance Dispel's brand identity, reinforcing our position as a leader in zero trust solutions for cyber-physical systems.
  • Establish and monitor key performance indicators (KPIs) to evaluate the effectiveness of product marketing strategies, making data-driven adjustments as needed.
  • Work closely with the executive team to align marketing strategies with broader company goals and to report on key product marketing initiatives and outcomes.
Requirements:
  • Bachelor's degree
  • 10+ years of experience in B2B product marketing, with significant experience in the cybersecurity or enterprise technology sectors. Operational technology experience would be a major bonus.
  • Proven success in developing and leading go-to-market strategies for complex, high-tech products.
  • Expertise in cybersecurity principles and a deep understanding of the challenges facing cyber-physical systems.
  • Exceptional leadership skills with a track record of building and managing high-performing teams.
  • Superior communication skills, with the ability to articulate complex technical concepts in a compelling and accessible manner.
  • Strong analytical abilities, with a focus on data-driven decision-making and optimizing marketing effectiveness.
  • Experience working in a cross-functional environment, with a demonstrated ability to influence and collaborate with stakeholders at all levels.
Benefits:
  • Competitive salary and performance bonus
  • Stock options grant
  • Comprehensive health, dental, and vision insurance
  • 401(k) with company match
  • Generous paid time off and holidays
  • Flexible work environment with opportunities for remote work

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