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Product Marketing Director
2 months ago
We are seeking a seasoned Product Marketing leader to drive the go-to-market strategy for Amperity. As the VP of Product Marketing, you will be responsible for crafting a differentiated positioning and messaging that breaks through the noise in a dynamic product category.
Key Responsibilities- Lead and scale Amperity's product marketing division to shape our go-to-market efforts for our core platform and emerging products.
- Design and operate a successful collaboration zone between product, sales, and client success, driving joint GTM outcomes that fuel growth both new and within existing customers.
- Own Amperity's positioning and messaging for our target personas, verticals, and segments, and craft breakthrough stories that help focus our corporate strategy.
- Be the operational connective tissue between the product organization and our go-to-market teams to drive pipeline generation, revenue, and adoption.
- Build the sales tools, enablement, and go-to-market plays with sales operations to increase sales productivity and accelerate deals through the funnel.
- Drive our pricing and packaging strategy, championing new business models (consumption and subscription) as well as new routes to market (OEM & licensing).
- Work closely with Business Development to craft positioning and messaging for paid media and data warehouse partners that fuel partner sales motions.
- Turn customers into champions by organizing and evolving Amperity's customer marketing program.
- Be an evangelist and thought leader that inspires, teaching others, creating content, and speaking internally/externally as a subject matter expert.
- Lead research initiatives that help us make informed business decisions to optimize the funnel and drive product roadmap, positioning, pricing, packaging, competitive intelligence, campaign, and messaging.
- Coach, mentor, and develop a team of product marketing leaders and individual contributors. Lead and evolve the Product and Partner Marketing teams.
We are looking for a seasoned product marketing leader with 12+ years of experience managing and mentoring a product marketing team in a tech company, preferably in a data-oriented SaaS organization. You should have a strong understanding of both technical (CIO, Developers) and marketing personas, as well as experience operating and effectively influencing and aligning SaaS marketing teams driving outcomes across direct and partner channels.
We value a customer-centric mindset, strong influence, communication, and interpersonal skills, as well as demonstrated analytical skills and experience building trusted relationships with executive sponsors, partners, and end-users.
What We OfferWe offer a competitive salary range of $200,000 - $250,000, as well as cash incentives and the opportunity for ownership through our equity grant program. We also provide a comprehensive benefits package, including 100% employee healthcare coverage, transportation subsidies, and a comfortable work environment with plenty of snacks and other employee experience perks.
We are an equal opportunity employer and welcome applications from diverse candidates. We are proud to be an inclusive environment where you'll be challenged to find and unlock your full potential, surrounded by a team of world-class people driving for excellence.
