Fertility Solutions Growth Director
6 days ago
CooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative solutions that enhance the work of healthcare professionals and benefit families.
We offer a wide range of clinically relevant medical devices and services for women's healthcare providers, including testing and treatment options.
Our company is committed to putting time on the side of women, babies, and families at the healthcare moments that matter most in life.
Job SummaryThe Demand Generation Director is responsible for driving Fertility Solutions growth by generating and nurturing leads, increasing brand awareness, and supporting sales efforts.
The role will partner with marketing colleagues to identify the highest value opportunities and develop plans to execute against them utilizing campaigns and digital campaigns.
Key Responsibilities- Orchestrate and optimize the entire demand generation process.
- Oversee the creation and execution of digital campaigns to generate interest and demand for CooperSurgical Fertility Solutions offerings.
- Lead digital campaign planning, content development, and deployment execution efforts.
- Define success metrics for digital campaigns in collaboration with Marketing Analytics Manager.
- Develop and implement demand generation strategies aligned with the company's goals.
- Design, execute, and optimize multi-channel marketing campaigns (email, social media, content marketing, PPC, SEO).
- Manage campaigns from concept through execution and ensure they are delivered on time and within budget.
- Develop and execute lead generation strategies to attract new customers.
- Collaborate with content creators to produce high-quality marketing materials, ensuring content aligns with the demand generation strategy and resonates with target audiences.
- Track, measure, and analyze all demand generation activities to understand effectiveness and ROI.
- Use data to make informed decisions and optimize campaigns for better performance.
- Report on campaign performance to stakeholders and ensure campaigns deliver a positive return on investment.
- Manage marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Ensure the technology stack is effectively used to support demand generation efforts.
- Work closely with the sales team to ensure alignment on lead quality and follow-up processes.
- Partner with other marketing teams (content, digital, events, Integrated Marketing services) to ensure cohesive marketing efforts.
- Coordinate with external agencies and vendors as needed.
- Develop and manage the demand generation budget.
- Ensure cost-effective use of resources to maximize ROI.
- 7-10 years of experience in marketing, preferably in demand generation or a related field.
- Experience in managing and executing marketing campaigns from concept to completion.
- Proven track record of developing and implementing successful lead generation strategies.
- Experience in B2B and B2C marketing with Medical device and/or related sectors.
- Experience working with sales teams and other departments to align marketing strategies with business goals.
- Experience in tracking and reporting on campaign performance metrics.
- Bachelor's Degree.
- Advanced degree preferred, especially an MBA or an advanced scientific degree.
Hybrid/Office based.
The role will require prolonged sitting in front of a computer.
-
Fertility Solutions Growth Director
1 week ago
Trumbull, Connecticut, United States CooperCompanies Full timeJob Title: Fertility Solutions Growth DirectorCooperSurgical is a leading fertility and women's healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. As a Fertility Solutions Growth Director, you will be responsible for driving growth in our fertility solutions by...
-
Fertility Solutions Growth Director
4 weeks ago
Trumbull, Connecticut, United States CooperSurgical Full timeAbout CooperSurgicalCooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative solutions that enhance the work of healthcare professionals. With a portfolio of over 600 clinically relevant medical devices, we are committed to putting time on the side of women, babies, and families at the healthcare moments that...
-
Fertility Solutions Growth Director
1 week ago
Trumbull, Connecticut, United States CooperCompanies Full timeJob DescriptionCooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative assisted reproductive technology and genomic solutions. As a Demand Generation Director, you will be responsible for driving Fertility solutions growth by generating and nurturing leads, increasing brand awareness, and supporting sales...
-
Fertility Solutions Growth Director
3 weeks ago
Trumbull, Connecticut, United States CooperSurgical Full timeAbout CooperSurgicalCooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative solutions that enhance the work of ART professionals and benefit families. With a wide array of products and services, we aim to put time on the side of women, babies, and families at the healthcare moments that matter most in life.Job...
-
Fertility Solutions Growth Strategist
1 month ago
Trumbull, Connecticut, United States CooperSurgical Full timeAbout CooperSurgicalCooperSurgical is a leading provider of innovative fertility and women's healthcare solutions. Our mission is to empower women, babies, and families by delivering cutting-edge technology and genomic solutions that enhance the work of ART professionals.We are committed to putting time on the side of women, babies, and families at the...
-
Senior Director, Marketing
4 weeks ago
Trumbull, Connecticut, United States CooperSurgical Full timeAbout CooperSurgicalWe are a leading fertility and women's healthcare company dedicated to delivering innovative solutions that enhance the work of healthcare professionals and improve the lives of women, babies, and families. Our mission is to put time on the side of those who need it most, and we strive to be at the forefront of delivering cutting-edge...
-
Regional Sales Director
6 days ago
Trumbull, Connecticut, United States Cooper Companies Full timeJob DescriptionCooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative solutions that enhance the work of healthcare professionals.We are seeking a highly skilled Regional Sales Director to lead our Fertility Solutions Business Unit in the Northeast region. As a key member of our sales team, you will be...
-
Senior Director, Marketing
1 month ago
Trumbull, Connecticut, United States Cooper Companies Full timeAbout CooperSurgicalCooperSurgical is a leading fertility and women's healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. We are at the forefront of delivering innovative assisted reproductive technology and genomic solutions that enhance the work of ART professionals to...
-
Senior Director Global Marketing Leader
6 days ago
Trumbull, Connecticut, United States Cooper Companies Full timeJob Summary: We are seeking a highly experienced Senior Director Global Marketing to lead our marketing efforts and drive business growth. The ideal candidate will have a proven track record of success in global marketing, with a strong understanding of the fertility and women's healthcare industry. Key Responsibilities:Develop and execute comprehensive...
-
Senior Director Global Marketing
1 week ago
Trumbull, Connecticut, United States Cooper Companies Full timeAbout CooperSurgicalCooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative solutions that enhance the work of healthcare professionals. Our mission is to put time on the side of women, babies, and families at the healthcare moments that matter most in life.Job SummaryAs a Senior Director Global Marketing, you...
-
Senior Director of Global Marketing Operations
2 weeks ago
Trumbull, Connecticut, United States Cooper Companies Full timeAbout CooperSurgicalCooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative solutions that enhance the work of healthcare professionals and benefit families. With a wide array of products and services, we strive to put time on the side of women, babies, and families at the healthcare moments that matter...
-
Senior Director Global Marketing
1 month ago
Trumbull, Connecticut, United States Cooper Companies Full timeAbout CooperSurgicalCooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative solutions that enhance the work of healthcare professionals. With a wide array of products and services, we aim to put time on the side of women, babies, and families at the healthcare moments that matter most.Job SummaryAs a Senior...
-
Product Manager
2 weeks ago
Trumbull, Connecticut, United States Cooper Companies Full timeAbout CooperSurgicalCooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative solutions that enhance the work of healthcare professionals. Our mission is to put time on the side of women, babies, and families at the healthcare moments that matter most in life.Job SummaryWe are seeking a highly motivated and...
-
Trumbull, Connecticut, United States Cooper Companies Full timeAbout CooperSurgicalCooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative solutions that enhance the work of healthcare professionals. Our mission is to put time on the side of women, babies, and families at the healthcare moments that matter most in life. We offer a wide array of products and services for...
-
Senior Manager, Market Intelligence
2 weeks ago
Trumbull, Connecticut, United States CooperSurgical Full timeAbout CooperSurgicalCooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative assisted reproductive technology and genomic solutions that enhance the work of ART professionals. Our mission is to put time on the side of women, babies, and families at the healthcare moments that matter most in life.Job SummaryThe...
-
Director of Sales and Marketing
6 days ago
Trumbull, Connecticut, United States Genesis Healthcare Services Full timeDirector of Sales and MarketingWe are seeking a skilled Director of Sales and Marketing to join our team at Genesis Healthcare Services. This role is responsible for developing and implementing comprehensive sales and marketing strategies to achieve total census, mix, and revenue goals within our nursing centers and assisted living communities.Key...
-
Travel Nurse RN Assistant Director
2 weeks ago
Trumbull, Connecticut, United States CrossMed Full timeJob Title: Assistant Director of Nursing Travel PositionCrossMed is seeking a dedicated and experienced travel nurse RN Assistant Director of Nursing to join our team for a travel nursing opportunity in Connecticut.Job Description & RequirementsSpecialty: Assistant Director of NursingDiscipline: RNDuration: 13 weeksHours: 40 hours per weekShift: 8...
-
Director of Marketing and Admissions
5 days ago
Trumbull, Connecticut, United States Genesis Healthcare Services Full timeAt Genesis HealthCare Services, we're seeking a highly skilled and experienced professional to fill the role of Director of Marketing and Admissions. This pivotal position is responsible for developing and implementing comprehensive sales and marketing strategies to achieve total census, mix, and revenue goals within our nursing centers and assisted living...
-
Product Manager
2 weeks ago
Trumbull, Connecticut, United States Cooper Companies Full timeAbout CooperSurgicalCooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative solutions that enhance the work of healthcare professionals. Our mission is to put time on the side of women, babies, and families at the healthcare moments that matter most in life.Job SummaryWe are seeking an Associate Product Manager...
-
Senior Manager, Market Intelligence and Insights
1 month ago
Trumbull, Connecticut, United States CooperSurgical Full timeAbout CooperSurgicalCooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative assisted reproductive technology and genomic solutions that enhance the work of ART professionals. We offer a wide array of products and services for use by women's health care clinicians, including testing and treatment options.Job...
