Director of Marketing and Admissions

5 days ago

Trumbull, Connecticut, United States Genesis Healthcare Services Full time

At Genesis HealthCare Services, we're seeking a highly skilled and experienced professional to fill the role of Director of Marketing and Admissions. This pivotal position is responsible for developing and implementing comprehensive sales and marketing strategies to achieve total census, mix, and revenue goals within our nursing centers and assisted living communities.

The ideal candidate will have a deep understanding of the competitive landscape and be able to drive business growth through relationship-building and strategic planning. This role combines the responsibilities of marketing, admissions, and internal referral management into a comprehensive role that emphasizes team leadership, relationship-building, and a deep understanding of the competitive landscape to drive business growth.

Key responsibilities include:

  • Developing and implementing comprehensive sales and marketing strategies to achieve total census, mix, and revenue goals
  • Overseeing both external and internal referral management strategies, collaborating closely with Clinical Admissions Directors (CADs) for conversion processes
  • Representing the center within the community, driving business growth through relationship-building and competitive landscape analysis
  • Leading and inspiring teams to deliver excellence in customer experience processes that allow patients to know why they should select our facility

Benefits and perks include competitive compensation plans, generous time off plans, parental leave opportunities, and more. We enthusiastically invite individuals of every race, color, orientation, age, gender, origin, and ability to apply to join our team.

Minimum of two (2) years college education in the field of health care administration, business management, and/or marketing or public relations preferred. Ability to adjust work schedule based on centers' business need, specifically incoming admissions.

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