Fertility Solutions Growth Director

4 weeks ago

Trumbull, Connecticut, United States CooperCompanies Full time
Job Title: Fertility Solutions Growth Director

CooperSurgical is a leading fertility and women's healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. As a Fertility Solutions Growth Director, you will be responsible for driving growth in our fertility solutions by generating and nurturing leads, increasing brand awareness, and supporting sales efforts.

Key Responsibilities:
  • Orchestrate and optimize the entire demand generation process
  • Oversee the creation and execution of digital campaigns to generate interest and demand for CooperSurgical Fertility Solutions offerings
  • Lead digital campaign planning, content development, and deployment execution efforts
  • Define success metrics for digital campaigns in collaboration with Marketing Analytics Manager
  • Develop and implement demand generation strategies aligned with the company's goals
  • Design, execute, and optimize multi-channel marketing campaigns (email, social media, content marketing, PPC, SEO)
  • Manage campaigns from concept through execution and ensure they are delivered on time and within budget
  • Develop and execute lead generation strategies to attract new customers
  • Utilize various techniques such as inbound marketing, lead nurturing, and account-based marketing
  • Collaborate with content creators to produce high-quality marketing materials, ensuring content aligns with the demand generation strategy and resonates with target audiences
  • Track, measure, and analyze all demand generation activities to understand effectiveness and ROI
  • Use data to make informed decisions and optimize campaigns for better performance
  • Report on campaign performance to stakeholders and ensure campaigns deliver a positive return on investment
  • Manage marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)
  • Ensure the technology stack is effectively used to support demand generation efforts
  • Work closely with the sales team to ensure alignment on lead quality and follow-up processes
  • Partner with other marketing teams (content, digital, events, Integrated Marketing services) to ensure cohesive marketing efforts
  • Coordinate with external agencies and vendors as needed
  • Develop and manage the demand generation budget
  • Ensure cost-effective use of resources to maximize ROI
  • Increase brand awareness and market presence through targeted campaigns
  • Ensure consistent brand messaging across all marketing channels

Travel:
  • Around 15% per year

Qualifications:
  • Success in this role requires a combination of strategic thinking, analytical skills, and the ability to execute and optimize marketing campaigns across multiple channels
  • Understanding of fundamental marketing concepts and strategies along with knowledge of digital marketing channels (SEO, PPC, social media, email marketing)
  • In-depth knowledge of the sales funnel stages and how to move prospects through it
  • Familiarity with content creation and content marketing strategies
  • Knowledge of marketing automation tools (e.g., HubSpot, Marketo, Pardot)
  • Understanding of data analytics and metrics that drive demand generation (e.g., conversion rates, CTR, CPL)
  • Ability to develop and execute comprehensive marketing plans
  • Strong project management skills to handle multiple campaigns and initiatives simultaneously
  • Proficiency in analyzing data to make informed decisions and optimize campaigns
  • Proficiency with marketing tools and platforms (e.g., CRM systems, analytics tools)
  • Basic understanding of web technologies and SEO best practices
  • Excellent verbal and written communication skills for collaborating with teams and presenting strategies
  • Ability to develop creative campaigns that capture attention and drive engagement

Work Environment:
  • Hybrid/Office based
  • Role will require prolonged sitting in front of a computer

Experience:
  • 7-10 years of experience in marketing, preferably in demand generation or a related field
  • Experience in managing and executing marketing campaigns from concept to completion
  • Proven track record of developing and implementing successful lead generation strategies
  • Experience in B2B and B2C marketing with Medical device and/or related sectors
  • Experience working with sales teams and other departments to align marketing strategies with business goals
  • Experience in tracking and reporting on campaign performance metrics

Education:
  • Bachelor's Degree
  • Advanced degree preferred, especially an MBA or an advanced scientific degree

  • Fertility Solutions Growth Director

    4 weeks ago

    Trumbull, Connecticut, United States CooperCompanies Full time

    Job DescriptionCooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative assisted reproductive technology and genomic solutions. As a Demand Generation Director, you will be responsible for driving Fertility solutions growth by generating and nurturing leads, increasing brand awareness, and supporting sales...

  • Fertility Solutions Growth Director

    3 weeks ago

    Trumbull, Connecticut, United States CooperSurgical Full time

    About CooperSurgicalCooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative solutions that enhance the work of healthcare professionals and benefit families.We offer a wide range of clinically relevant medical devices and services for women's healthcare providers, including testing and treatment options.Our...

  • Territory Growth Manager

    4 days ago

    Trumbull, Connecticut, United States Cooper Companies Full time

    About Cooper CompaniesCooper Companies is a leading fertility and women's healthcare organization dedicated to empowering women, babies, and families at critical healthcare moments. We deliver innovative assisted reproductive technology and genomic solutions, enhancing the work of ART professionals. Our portfolio includes over 600 clinically relevant medical...

  • Regional Sales Director

    3 weeks ago

    Trumbull, Connecticut, United States Cooper Companies Full time

    Job DescriptionCooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative solutions that enhance the work of healthcare professionals.We are seeking a highly skilled Regional Sales Director to lead our Fertility Solutions Business Unit in the Northeast region. As a key member of our sales team, you will be...

  • Senior Director Global Marketing Leader

    3 weeks ago

    Trumbull, Connecticut, United States Cooper Companies Full time

    Job Summary: We are seeking a highly experienced Senior Director Global Marketing to lead our marketing efforts and drive business growth. The ideal candidate will have a proven track record of success in global marketing, with a strong understanding of the fertility and women's healthcare industry. Key Responsibilities:Develop and execute comprehensive...

  • Senior Director Global Marketing

    4 weeks ago

    Trumbull, Connecticut, United States Cooper Companies Full time

    About CooperSurgicalCooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative solutions that enhance the work of healthcare professionals. Our mission is to put time on the side of women, babies, and families at the healthcare moments that matter most in life.Job SummaryAs a Senior Director Global Marketing, you...

  • Product Manager for Uterine Health and Diagnostics

    4 weeks ago

    Trumbull, Connecticut, United States Cooper Companies Full time

    About CooperSurgicalCooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative solutions that enhance the work of healthcare professionals. Our mission is to put time on the side of women, babies, and families at the healthcare moments that matter most in life. We offer a wide array of products and services for...

  • Senior Manager, Market Intelligence

    4 weeks ago

    Trumbull, Connecticut, United States CooperSurgical Full time

    About CooperSurgicalCooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative assisted reproductive technology and genomic solutions that enhance the work of ART professionals. Our mission is to put time on the side of women, babies, and families at the healthcare moments that matter most in life.Job SummaryThe...

  • Director of Sales and Marketing

    3 weeks ago

    Trumbull, Connecticut, United States Genesis Healthcare Services Full time

    Director of Sales and MarketingWe are seeking a skilled Director of Sales and Marketing to join our team at Genesis Healthcare Services. This role is responsible for developing and implementing comprehensive sales and marketing strategies to achieve total census, mix, and revenue goals within our nursing centers and assisted living communities.Key...

  • Director of Marketing and Admissions

    3 weeks ago

    Trumbull, Connecticut, United States Genesis Healthcare Services Full time

    At Genesis HealthCare Services, we're seeking a highly skilled and experienced professional to fill the role of Director of Marketing and Admissions. This pivotal position is responsible for developing and implementing comprehensive sales and marketing strategies to achieve total census, mix, and revenue goals within our nursing centers and assisted living...

  • Director of Enterprise Resource Planning and Customer Relationship Management

    1 month ago

    Trumbull, Connecticut, United States Nexus Jobs Full time

    Job Title: Director of ERP and CRMThe Director of ERP and CRM will be a key member of the IT leadership team, responsible for managing Dynamics 365 F&O, D365 CRM, and associated integrated software packages. This role will oversee the implementation of ERP and CRM roadmaps, establish technical SOPs, and lead a global team for scale and...

  • Territory Sales Manager

    3 weeks ago

    Trumbull, Connecticut, United States Cooper Companies Full time

    CooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative solutions that enhance the work of healthcare professionals.We offer a wide array of products and services for use by women's healthcare clinicians, including testing and treatment options.As a Territory Manager, you will be responsible for managing the...

  • Software Architect

    3 weeks ago

    Trumbull, Connecticut, United States Cooper Companies Full time

    Job SummaryCooper Companies is seeking a highly skilled Software Architect to join our R&D Software Development team. As a key member of our team, you will be responsible for designing, developing, and maintaining cutting-edge software solutions for cryopreservation and inventory, storage, donations, and billing management for fertility clinics and patients...

  • Marketing Coordinator

    3 weeks ago

    Trumbull, Connecticut, United States Cooper Companies Full time

    Job Title: Marketing CoordinatorCooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative solutions that enhance the work of healthcare professionals. We are seeking a Marketing Coordinator to join our team and support our marketing efforts.Key Responsibilities:Manage the marketing budget and partner with...

  • Senior Product Manager, Dx and Uterine Health Portfolio Lead

    4 weeks ago

    Trumbull, Connecticut, United States Cooper Companies Full time

    Job DescriptionCooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative solutions that enhance the work of healthcare professionals. As a Senior Product Manager, Dx and Uterine Health Portfolio Lead, you will be responsible for leading the development and execution of strategies to drive business growth and...

  • Territory Sales Manager

    4 weeks ago

    Trumbull, Connecticut, United States Cooper Companies Full time

    About CooperSurgicalCooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative solutions that enhance the work of healthcare professionals. We offer a wide range of products and services for use by women's healthcare clinicians.Job SummaryWe are seeking a Territory Sales Manager to join our team. As a Territory...

  • Senior Software Engineer

    2 weeks ago

    Trumbull, Connecticut, United States Cooper Companies Full time

    About CooperSurgicalWe are a leading fertility and women's healthcare company dedicated to delivering innovative solutions that enhance the work of healthcare professionals.Our mission is to put time on the side of women, babies, and families at the healthcare moments that matter most in life.Job DescriptionAbout the RoleWe are seeking a highly skilled...

  • EHS and Facilities Manager

    3 weeks ago

    Trumbull, Connecticut, United States Cooper Companies Full time

    CooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative solutions that enhance the work of healthcare professionals.We are seeking an EHS and Facilities Manager to join our team, responsible for ensuring a safe work environment and compliance with local and country regulations.The ideal candidate will have 5-7...

  • Technical Documentation Specialist

    1 month ago

    Trumbull, Connecticut, United States Cooper Companies Full time

    About CooperSurgicalCooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative solutions that enhance the work of healthcare professionals. As a subsidiary of CooperCompanies, we offer a wide range of products and services for women's healthcare clinicians.Job SummaryWe are seeking a highly skilled Document...

  • Product Manager

    3 weeks ago

    Trumbull, Connecticut, United States Cooper Companies Full time

    CooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative solutions that enhance the work of healthcare professionals.We are seeking a Product Manager to drive selected aspects of product life cycle management across our portfolios, including understanding market demands, technology trends, and the competitive...