Senior Director, Marketing
2 days ago
We are a leading fertility and women's healthcare company dedicated to delivering innovative solutions that enhance the work of healthcare professionals and improve the lives of women, babies, and families. Our mission is to put time on the side of those who need it most, and we strive to be at the forefront of delivering cutting-edge technology and genomic solutions.
With a strong presence in the market, we offer a wide range of products and services for women's healthcare providers, including testing and treatment options. Our commitment to quality and innovation has earned us a reputation as a trusted partner in the industry.
Job Title: Senior Director, Contraceptive MarketingWe are seeking a highly experienced and strategic leader to join our team as Senior Director, Contraceptive Marketing. This key role will be responsible for shaping the marketing strategy for Paragard, our flagship product, and driving business growth through effective communication, brand development, and sales team optimization.
Key Responsibilities- Develop and execute comprehensive global marketing strategies for Paragard, aligning with corporate and divisional financial objectives.
- Lead the development of differentiated positioning and communication strategies for CooperSurgical Fertility Solutions, ensuring a cohesive overall positioning.
- Oversee product portfolio lifecycle management, including positioning, to drive profitable and sustainable growth.
- Manage budgets effectively, optimizing marketing spend to maximize ROI, and promote a culture of marketing efficiency and impact.
- Foster close collaboration with commercial and functional partners to ensure marketing strategies align with overarching business objectives.
- 10+ years of successful experience in Pharmaceutical/Medical Marketing, with a minimum of 5 years in a director role.
- Proven marketing expertise for complex product and service portfolios in industries such as MedTech, digital health, dental, consumer health, or fertility.
- Track record of building strong brands and businesses, ideally in both B2B and B2C contexts.
- Background in healthcare marketing is preferred, but experience in related industries is acceptable.
- Experience in large companies with a deep understanding of global markets and dynamics.
As an employee of CooperSurgical, you'll receive an outstanding total compensation package, including a great compensation plan, medical coverage, 401(k), parental leave, fertility benefits, paid time off for vacation, personal, sick, and holidays, and multiple other perks and benefits. We are committed to equal employment opportunity and are proud to be an equal opportunity workplace.
This role will require international travel as needed for the business. If you're a strategic leader with a passion for marketing and a commitment to excellence, we encourage you to apply for this exciting opportunity.
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Trumbull, Connecticut, United States CooperSurgical Full timeAbout CooperSurgicalCooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative assisted reproductive technology and genomic solutions that enhance the work of ART professionals. We offer a wide array of products and services for use by women's health care clinicians, including testing and treatment options.Job...
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