Fertility Solutions Growth Director

2 days ago

Trumbull, Connecticut, United States CooperSurgical Full time
About CooperSurgical

CooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative solutions that enhance the work of healthcare professionals. With a portfolio of over 600 clinically relevant medical devices, we are committed to putting time on the side of women, babies, and families at the healthcare moments that matter most in life.

Job Summary

The Demand Generation Director is responsible for driving Fertility Solutions growth by generating and nurturing leads, increasing brand awareness, and supporting sales efforts. This role will partner with marketing colleagues to identify high-value opportunities and develop plans to execute against them using campaigns and digital marketing strategies.

Key Responsibilities
  • Orchestrate and optimize the demand generation process to drive Fertility Solutions growth.
  • Oversee the creation and execution of digital campaigns to generate interest and demand for CooperSurgical Fertility Solutions offerings.
  • Lead digital campaign planning, content development, and deployment execution efforts to ensure alignment with business goals.
  • Define success metrics for digital campaigns in collaboration with the Marketing Analytics Manager.
  • Develop and implement demand generation strategies aligned with the company's goals and objectives.
  • Design, execute, and optimize multi-channel marketing campaigns (email, social media, content marketing, PPC, SEO) to drive lead generation and conversion.
  • Manage campaigns from concept through execution and ensure they are delivered on time and within budget.
  • Develop and execute lead generation strategies to attract new customers and nurture existing relationships.
  • Collaborate with content creators to produce high-quality marketing materials that align with the demand generation strategy and resonate with target audiences.
  • Track, measure, and analyze all demand generation activities to understand effectiveness and ROI.
  • Use data to make informed decisions and optimize campaigns for better performance.
  • Report on campaign performance to stakeholders and ensure campaigns deliver a positive return on investment.
  • Manage marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) to ensure seamless integration and effective use of technology.
  • Ensure the technology stack is effectively used to support demand generation efforts and drive business growth.
  • Work closely with the sales team to ensure alignment on lead quality and follow-up processes.
  • Partner with other marketing teams (content, digital, events, Integrated Marketing services) to ensure cohesive marketing efforts and maximize impact.
  • Coordinate with external agencies and vendors as needed to support demand generation efforts.
  • Develop and manage the demand generation budget to ensure cost-effective use of resources and maximize ROI.
Requirements
  • 7-10 years of experience in marketing, preferably in demand generation or a related field.
  • Experience in managing and executing marketing campaigns from concept to completion.
  • Proven track record of developing and implementing successful lead generation strategies.
  • Experience in B2B and B2C marketing with medical device and/or related sectors.
  • Experience working with sales teams and other departments to align marketing strategies with business goals.
  • Experience in tracking and reporting on campaign performance metrics.
Education
  • Bachelor's Degree.
  • Advanced degree preferred, especially an MBA or an advanced scientific degree.
What We Offer

As an employee of CooperSurgical, you'll receive an outstanding total compensation plan, including a great compensation package, medical coverage, 401(k), parental leave, fertility benefits, paid time off for vacation, personal, sick, and holidays, and multiple other perks and benefits.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.

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