Digital Marketing Strategist, Global Campaigns

3 weeks ago


Seattle, Washington, United States Amazon Full time
About the Role

The Digital Marketing Strategist will collaborate cross-functionally to develop comprehensive, multi-channel digital marketing strategies at scale. This role creates integrated customer journeys that effectively reach and engage audiences to drive awareness, adoption, and usage of Global Campaign offerings, demand generation assets, and content.

Key Responsibilities

• Lead various aspects of operational planning for global programs, including defining priorities, recommended investment plans, and functional goals
• Drive the design of customer lifecycle experiences from look/feel, to content flow, to user experience
• Collaborates with internal managers, in-region Field teams, external agencies, PMM, and other internal stakeholders to create the best experiences for AWS customers
• Own and implements the targeting and segmentation for campaigns
• Develop and execute test plans across all channels to most effectively engage customers within channels
• Incorporate available tools, technology platforms, and Generative AI capabilities to enhance campaigns
• Monitor campaign performance, provide insights and reporting, and make data-driven optimizations

About the Team

At Amazon, we're committed to a diverse and inclusive workplace. We're an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Why Amazon?

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

What We Offer

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.

Basic Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams

Preferred Qualifications

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process

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