Digital Marketing Campaign Strategist

3 weeks ago


Seattle, Washington, United States Aquent Full time

Job Summary

We are seeking a highly skilled Digital Marketing Campaign Strategist to lead game subscription campaigns across Console In-Product surfaces.

Key Responsibilities

  • Partner closely with Product Marketing on the strategy and execution of campaigns focused on driving game sales, gaming subscription sign ups, upgrades, engagement and retention.
  • Provide cross-functional guidance to members of the wider Digital Marketing organization that oversee customer experience, design, campaign execution, operations, experiments, and analytics.
  • Lead and execute digital marketing campaigns for Console In-Product for gaming subscriptions across all endpoints.
  • Recommend new campaign ideas, define audience strategy and ongoing testing plans.
  • Track performance of campaigns.

Requirements

  • 5+ years in advertising, media planning, product marketing, product management, paid media, digital merchandising, business strategy or programming.
  • Strong understanding for developing digital campaigns that includes continuously iterating to drive better performance.
  • Outstanding project management and time management.
  • Strong partnership and collaboration skills.
  • Knowledge of consumer subscriptions services and content marketing.


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