Digital Marketing Campaign Strategist
3 weeks ago
Job Summary
We are seeking a highly skilled Digital Marketing Campaign Strategist to lead game subscription campaigns across Console In-Product surfaces.
Key Responsibilities
- Partner closely with Product Marketing on the strategy and execution of campaigns focused on driving game sales, gaming subscription sign ups, upgrades, engagement and retention.
- Provide cross-functional guidance to members of the wider Digital Marketing organization that oversee customer experience, design, campaign execution, operations, experiments, and analytics.
- Lead and execute digital marketing campaigns for Console In-Product for gaming subscriptions across all endpoints.
- Recommend new campaign ideas, define audience strategy and ongoing testing plans.
- Track performance of campaigns.
Requirements
- 5+ years in advertising, media planning, product marketing, product management, paid media, digital merchandising, business strategy or programming.
- Strong understanding for developing digital campaigns that includes continuously iterating to drive better performance.
- Outstanding project management and time management.
- Strong partnership and collaboration skills.
- Knowledge of consumer subscriptions services and content marketing.
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