VP of Global Product Marketing Strategist

1 day ago

Seattle, Washington, United States Qualtrics Full time
About the Role

We are seeking an experienced product marketing leader to drive the global product marketing strategy for Qualtrics. As a key member of our product marketing team, you will be responsible for developing and executing a comprehensive product marketing strategy that aligns with our business objectives.

Key Responsibilities
  • Develop and maintain a deep understanding of the market, competitors, and customer needs to inform product marketing strategies.
  • Establish a differentiated positioning and narrative for our products against key competitors and market segments.
  • Lead the development and management of pricing and packaging strategies across our product portfolio.
  • Drive the go-to-market (GTM) plan for product launches and releases, including providing enablement to GTM motions with necessary content, tools, and artifacts.
  • Provide executive leadership for all product messaging, competitive analysis, and positioning, product launch management, pricing, GTM strategy, sales enablement, and customer insights to inform strategic campaigns.
Requirements
  • 15+ years of experience in product marketing at a fast-growing company, including 6+ years of team management experience.
  • Prior experience in leading a product marketing team, specifically around positioning, messaging, pricing, and competitive strategy.
  • Significant experience in B2B technology marketing with experience positioning to both business decision makers and technical audiences.
  • Strong technical depth and ability to learn quickly, balanced with sharp business sense.
  • People-focused leader with proven ability to build creative, collaborative teams; develop people; and link performance to overall business objectives.
What We Offer

Qualtrics is an equal opportunity employer committed to diversity and inclusion. We offer a competitive salary, benefits package, and opportunities for professional growth and development. If you are a motivated and experienced product marketing leader looking for a new challenge, please submit your application.

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