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Director of B2B Marketing Analytics

2 months ago

Chicago, Illinois, United States TransUnion Full time
Job Title: Director, Data Design and Analysis

TransUnion is seeking a seasoned marketing analytics professional to lead our B2B Marketing Analytics team. As a Director of B2B Marketing Analytics, you will be responsible for developing and executing a comprehensive marketing analytics strategy that drives business growth and informs data-driven decision making.

Key Responsibilities:
  • Develop and implement a marketing analytics vision and strategy roadmap for Global Marketing
  • Provide trusted advice and consultation to the global marketing leadership team, leveraging data from various marketing platforms and sources to contextualize marketing influence on business growth
  • Align analytics learning objectives through reporting with broader GTM functions, including product marketing, marketing business partners, marketing strategy, sales, channel commercialization, operations, global technology, and business line leaders
  • Lead, mentor, and inspire a team of analytics professionals at various stages of their career path and identify additional skillsets to further strengthen the team's output
Requirements:
  • Bachelor's Degree in statistics, economics, or related quantitative field
  • 12+ years of marketing data & analytics roles with 5+ years of leadership experience
  • Proficiency in analytics tools like Alteryx, Microsoft Power BI, and Salesforce Dashboards for B2B Marketing use cases
  • Strong knowledge of GA4, Adobe Analytics, Eloqua, Medallia/Qualtrics, and SEO tools like BrightEdge, Ahrefs, and similar
  • Expertise in relational databases and requisite programming language (e.g., SQL, R, or Python) to work with them and maintain data integrity strongly preferred
What You'll Bring:
  • Media & Digital Marketing Analytics Expertise: Demonstrated understanding of digital planning and buying with a focus on standard media and B2B marketing metrics (including demand gen, lead gen, funnel, pipeline metrics)
  • Acute attention to detail and data hygiene: Ability to seek out data points from disparate sources and viewpoints, determine systematic approaches to hygiene, ultimately provide a comprehensive source of truth
  • Data Storyteller: Successfully works across functions to develop key business questions, performance indicators, and reporting outcomes. Ties all elements together into an easily actioned narrative that inspires stakeholders. Ultimately, establishes scalable processes to turn data observations into meaningful stories that drive impact for ad hoc and ongoing reporting across stakeholder levels
  • Martech Knowledge: Understands the critical importance of data connectivity between marketing technology platforms in our stack and advocates for decisions that improve the organization's ability to derive insights as a result. In particular, how salesforce data can be managed, maintained, and feed other martech platforms
  • Attribution Experience: Proven leadership developing B2B digital attribution methods, media mix modeling, measurement frameworks, key performance indicator discovery and tracking implementation
  • Leadership: Proven success building and managing marketing analytics departments from the ground up, including development of existing associates and identification-through-business-case-development of additional headcount to support organization's needs
Benefits:
  • TransUnion provides flexible benefits, including flexible time off for exempt associates, paid time off for non-exempt associates, tuition reimbursement, additional (following any short-term disability) 10 weeks of parental leave with gradual return, adoption assistance, fertility coverage, spousal and domestic partner benefits, charity gift matching, employee stock purchase plan, retirement contributions with employer match, organizational growth potential through our online learning platform with guided career tracks, and access to TransUnion's Employee Resource Groups
Pay Scale Information:

The salary range for this position is $136,000 - $225,000. This position is eligible for bonus incentive(s). At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual's education, training, work experience, job-related skill set, industry knowledge, as well as the scope and responsibilities of the position, and market considerations.