Director, Marketing Analytics and Data Strategy

1 day ago

Chicago, Illinois, United States Northern Trust Corporation Full time

About Northern Trust Corporation:

Northern Trust Corporation, a leading global financial institution, has been a trusted partner to the world's most successful individuals, families, and institutions for over 130 years.

We are committed to providing innovative financial services and guidance, while upholding our core values of service, expertise, and integrity.

Job Summary:

We are seeking an experienced and strategic-minded Director, Marketing Analytics and Data Strategy to join our global marketing team.

This leader will be responsible for driving marketing efficiency and establishing a foundation of excellence by building and continually improving our processes, data, infrastructure, access, and measurement.

Key Responsibilities:

  • Define the marketing operations and performance measurement vision, roadmap, and strategy for intelligent data-driven decision-making and operational excellence.
  • Develop, map, and document key marketing workflows, handle marketing data, analyze performance, and align cross-functionally with stakeholders on gaps and optimizations in the current processes.
  • Ensure data quality, integrity, and security by establishing and enforcing best practices for data collection, storage, processing, and analysis.
  • Collaborate directly with other key leaders in Marketing, Product, Data, Engineering, and other teams to align marketing initiatives and results with established business goals.
  • Manage relationships with external service providers, agencies, and vendors ensuring effective and efficient support, integration solutions, and risk management.
  • Establish standardized processes and best practices for data governance, while maintaining current databases to ensure accuracy and proactively address issues with deliverability, automation, or data quality.
  • Lead marketing tech projects and key initiatives focused on the selection, implementation, configuration, integration, and optimization of marketing technology and tools to streamline marketing operations and delivery of performance results.
  • Utilize data and analytics to measure the performance of marketing campaigns, make data-driven decisions, and provide insights to inform future strategies and optimizations across campaigns and channels.

Requirements:

  • Bachelor's Degree.
  • Minimum 10 years in marketing operations/analytics within the financial services industry or B2B.
  • Expertise in SQL and strong proficiency in data analytics tools such as GA, Python, and R.
  • Experience with tech & data visualization tools (e.g., Tableau, Power BI, Salesforce).
  • Strong familiarity with marketing systems, automation platforms, and tools (Marketo, Hubspot, salesforce, etc).
  • Ability to solve complex business problems, think from first principles, and build scalable processes.
  • A good understanding of database structure, data hygiene, analytics, and attribution.
  • Experience using data and metrics to measure impact and determine improvements.
  • Demonstrated experience owning and running the governance for a marketing data.
  • Ability to manage multiple projects at the same time in a fast-paced environment.
  • Technically capable, an excellent communicator, and a desire to improve operations and processes.
  • Working knowledge of GDPR regulations.

What We Offer:

As a Northern Trust Corporation partner, you will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.

We encourage movement within the organization, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve.

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