Data Analytics Lead

4 weeks ago

Chicago, Illinois, United States Block LLC Full time

Role Overview
Block LLC is seeking a skilled Data Analytics Lead to drive business insights and analytics in our Marketing Analytics team. As a B2B analytics lead, you will focus on optimizing key B2B strategies by measuring media and campaign effectiveness, engagement, lead acquisition, and impact to Sales. You will develop frameworks to evaluate marketing campaign results, socialize learnings and recommendations, and drive experimentation to identify growth opportunities.

Key Responsibilities
• Develop a deep understanding of our customer journey and drive campaign measurement of spend across B2B demand generation tactics across both online and offline marketing strategies.
• Work closely with marketing teams to define upmarket campaign objectives and develop cross-channel measurement plans and KPIs to ensure results are measurable and actionable.
• Participate in target list configuration and analysis, working with Data Science and Machine Learning teams to leverage modern scoring approaches.
• Monitor marketing campaigns and conduct A/B testing and incrementality testing to optimize campaign performance and improve ROI.
• Develop insights to inform optimization and future go-to-market strategies and decisions.

Requirements
• 8+ years of related analytical experience in B2B marketing.
• Strong technical skills with SQL and data visualization tools (ex: Looker). Python is a plus.
• Hands-on technical expertise with Salesforce, marketing platforms such as Marketo and its 3P integrations with other tools, and an understanding of other sales pipeline management and routing tools such as LeanData and ChiliPiper.
• Familiarity with analytics around lead scoring, nurtures, and signal-based trigger campaigns.
• Experience with 3rd party data enrichment for targeting, content marketing for B2B, measuring event impact, account-based marketing, or other analytics and data-led approaches for B2B marketing is a plus.
• Familiar with marketing measurement tools, including multi-touch attribution, media mix modeling, incrementality testing, matched market testing, and A/B testing.

About Block LLC
We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We also consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

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