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Media Analytics Director

1 month ago

Chicago, Illinois, United States Publicis Groupe Full time
Job Title: Director, Media Analytics and Insights

At Publicis Groupe, we're seeking a highly skilled Director, Media Analytics and Insights to join our team. As a key member of our media analytics team, you will be responsible for driving analytic insights and strategic thinking for a specific Spark Foundry account.

Key Responsibilities:
  • Utilize data to drive media performance by informing media plans and optimization strategies.
  • Implement a data-driven media planning and optimization infrastructure.
  • Utilize all relevant data and technology to drive test & learn agenda in order to improve performance of both conversion-driving and awareness/consideration initiatives.
  • Use analysis to identify the key touch points/factors that drive business decision making, and make recommendations that will drive media strategy, creative and site optimization.
  • Recommend and drive implementation and utilize multi-touchpoint attribution models as required.
  • Use knowledge of advertising and digital media to deliver client-specific analyses including: campaign performance projections and analysis, customer segmentation and profiling, retention analysis, lifetime value analysis, and competitive market research.
  • Perform ongoing analysis to ensure the timely adjustment/optimization of campaigns to maximize performance.
  • Identify key measures, approaches and methodologies to track digital and offline marketing campaign success against clients' business objectives – develop test design including hypothesis development, cell design and sample size calculation as required.
  • Design and manage measurement systems for data capture and reporting.
  • Build a body of knowledge on media, technology and strategy performance with the objective of informing future media decisions on schedules, budgets, partners and strategies.
  • Identify, assess, and manage implementation of data sources and tracking solutions.
  • Identify, assess, and manage implementation of technologies relevant to the client's business.
  • Act as primary day-to-day contact on measurement system project development and execution; facilitate communication and define roles and responsibilities amongst all parties including internal, client, and third-party.
Requirements:
  • Minimum 8 years of experience in performing analytics in a marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.
  • Experience with B2C and/or B2B digital campaign measurement and optimization.
  • Knowledge of syndicated media research & systems (e.g. Nielsen, comScore, GWI).
  • Experience with linear and digital performance measurement data (e.g. ad servers, DSPs, search engines, web analytics, etc.).
  • Experience in the analysis of large data sets to identify insightful relationships (data mining).
  • Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations.
  • Experience with statistical analysis software products, research design, and a track record of implementing data and analytics-driven solutions that impacted the bottom line.
  • Demonstrated ability to develop relationships with business leaders and develop research programs to support business goals in a changing media landscape.
  • Knowledge of visual techniques for data analysis and presentation development.
  • Strong ability to tell a story with data in a rigorous and compelling, yet simple and direct manner.
  • Ability to become a trusted advisor to clients and colleagues.
  • Experience with cross-channel measurement and attribution.
  • Strong data science and analytics platform skills such as PowerBI, Tableau, Datorama, Python, Alteryx, etc.
  • Knowledge of statistical software packages (e.g., SPSS, SAS).
What We Offer:

As a Director, Media Analytics and Insights at Publicis Groupe, you will have the opportunity to work with a talented team of professionals who are passionate about delivering innovative solutions to our clients. We offer a dynamic and collaborative work environment, with opportunities for professional growth and development. If you are a motivated and results-driven individual who is passionate about data-driven decision making, we encourage you to apply for this exciting opportunity.