Media Analytics Director
6 days ago
At Publicis Groupe, we are seeking a highly skilled Director, Media Analytics to join our team. As a key member of our media analytics team, you will be responsible for driving analytic insights and strategic thinking for a specific Spark Foundry account.
The ideal candidate will have a strong background in data analysis, media planning, and optimization, with a proven track record of delivering data-driven insights that drive business results. You will be responsible for ensuring that data and continuous test and learn approaches are implemented and utilized to drive client's media objectives.
Key Responsibilities:- Utilize data to drive media performance by informing media plans and optimization strategies.
- Implement a data-driven media planning and optimization infrastructure.
- Utilize all relevant data and technology to drive test & learn agenda in order to improve performance of both conversion driving and awareness/consideration initiatives.
- Use analysis to identify the key touch points/factors that drive business decision making, and make recommendations that will drive media strategy, creative and site optimization.
- Recommend and drive implementation and utilize a multi-touchpoint attribution models as required.
- Use knowledge of advertising and digital media to deliver client-specific analyses including: campaign performance projections and analysis, customer segmentation and profiling, retention analysis, lifetime value analysis, and competitive market research.
- Perform ongoing analysis to ensure the timely adjustment/optimization of campaigns to maximize performance.
- Identify key measures, approaches and methodologies to track digital and offline marketing campaign success against clients' business objectives - develop test design including hypothesis development, cell design and sample size calculation as required.
- Design and manage measurement systems for data capture and reporting.
- Build a body of knowledge on media, technology and strategy performance with the objective of informing future media decisions on schedules, budgets, partners and strategies.
- Identification, assessment, and managing implementation of data sources and tracking solutions.
- Identification, assessment, and managing implementation of technologies relevant to client's business.
- Acts as primary day-to-day contact on measurement system project development and execution; facilitates communication and defines roles and responsibilities amongst all parties including internal, client, and third-party.
- Minimum 8 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.
- Experience with B2C and/or B2B digital campaign measurement and optimization.
- Knowledge of syndicated media research & systems (e.g. Nielsen, comScore, GWI).
- Experience with linear and digital performance measurement data (e.g. ad servers, DSPs, search engines, web analytics, etc.).
- Experience in the analysis of large data sets to identify insightful relationships (data mining).
- Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations.
- Experience with statistical analysis software products, research design, and a track record of implementing data and analytics driven solutions that impacted the bottom line.
- Demonstrated ability to develop relationships with business leaders and develop research programs to support business goals in a changing media landscape.
- Knowledge of visual techniques for data analysis and presentation development.
- Strong ability to tell a story with data in a rigorous and compelling, yet simple and direct manner.
- Ability to become a trusted advisor to clients and colleagues.
- Experience with cross-channel measurement and attribution.
- Strong data science and analytics platform skills such as PowerBI, Tableau, Datorama, Python, Alteryx, etc.
- Knowledge of statistical software packages (e.g., SPSS, SAS).
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
If you require accommodation or assistance with the application or onboarding process specifically, please contact.
All your information will be kept confidential according to EEO guidelines.
-
Media Analytics Director
1 week ago
Chicago, Illinois, United States Publicis Groupe Full timeJob Title: Director, Media AnalyticsAt Publicis Groupe, we are seeking a highly skilled Director, Media Analytics to join our team. As a key member of our media analytics team, you will be responsible for driving analytic insights and strategic thinking for our clients.Job Summary:The Director, Media Analytics will be central in driving analytic insights and...
-
Media Analytics Director
2 weeks ago
Chicago, Illinois, United States Spark Foundry Full timeJob Title: Director, Media Analytics and InsightsAt Spark Foundry, we're seeking a highly skilled Director, Media Analytics and Insights to join our team. As a key member of our media strategy and planning team, you will be responsible for driving analytic insights and strategic thinking to inform media plans and optimization strategies.Key...
-
Media Analytics Director
1 day ago
Chicago, Illinois, United States Spark Foundry Full timeJob Title: Director, Media Analytics and InsightsAt Spark Foundry, we're seeking a highly skilled and experienced Director, Media Analytics and Insights to join our team. As a key member of our media analytics and insights team, you will be responsible for driving analytic insights and strategic thinking for a specific Spark Foundry account.Key...
-
Media Analytics Director
2 weeks ago
Chicago, Illinois, United States Publicis Groupe Full timeAbout the RoleThe Associate Director, Media Analytics and Insights is a key member of our team, responsible for driving data-driven insights into our planning, investment, and measurement processes. This role requires a strong analytical mindset, excellent communication skills, and the ability to work closely with internal cross-functional teams and...
-
Data Analytics Director
7 days ago
Chicago, Illinois, United States CMI Media Group Full timeJob Title: Director, Data AnalyticsCompany: CMI Media GroupDescription:The Director of Data Analytics is responsible for setting the strategic vision for short and long-term process and deliverable enhancements in conjunction with the DA leadership team. They ensure that the department continually delivers on objectives by working with business leads at CMI...
-
Director, Media Analytics and Insights
4 weeks ago
Chicago, Illinois, United States Spark Foundry Full timeJob Title: Director, Media Analytics and Insights**About the Role:**We are seeking a highly skilled and experienced Director, Media Analytics and Insights to join our team at Spark Foundry. As a key member of our media analytics and insights team, you will be responsible for driving analytic insights and strategic thinking for our clients. You will be the...
-
Data Analytics Director
3 weeks ago
Chicago, Illinois, United States CMI Media Group Full time{"h1": "Director, Data Analytics", "p": "At CMI Media Group, we are seeking a seasoned professional to lead our data analytics team. As Director, Data Analytics, you will be responsible for setting the strategic vision for short and long-term growth of our relationship with key clients and products. Your expertise will ensure that our data QA processes are...
-
Director, Media Analytics and Insights
4 weeks ago
Chicago, Illinois, United States Publicis Groupe Full timeJob SummaryWe are seeking a highly skilled Director, Media Analytics and Insights to join our team at Publicis Groupe. As a key member of our media analytics team, you will be responsible for driving analytic insights and strategic thinking for our clients. Your expertise in data analysis and media strategy will help us deliver innovative solutions that...
-
Data Analytics Director
1 week ago
Chicago, Illinois, United States CMI Media Group Full timeJob Title: Director, Data AnalyticsDescription:The Director of Data Analytics at CMI Media Group is responsible for setting the strategic vision for short and long-term process and deliverable enhancements in conjunction with the DA leadership team. They ensure that the department continually delivers on objectives by working with business leads at CMI and...
-
Director, Media Analytics and Insights
4 weeks ago
Chicago, Illinois, United States Spark Foundry Full timeJob DescriptionOverview:The Director, Media Analytics and Insights will play a pivotal role in driving data-driven insights and strategic thinking for a key Spark Foundry account. As the primary contact for the client on media strategy and performance, this individual will provide recommendations for both direct response and awareness/consideration...
-
Director of Social Media Marketing
3 weeks ago
Chicago, Illinois, United States Empower Media Full timeJob Summary:We are seeking a highly skilled Director of Social Media Marketing to join our team at Empower Media. As a key member of our Performance Marketing department, you will be responsible for developing and implementing strategic social media initiatives to drive client growth and success.About the Role:The ideal candidate will have a proven track...
-
Social Media Director
7 days ago
Chicago, Illinois, United States Empower Media Full timeJob Title: Director Social, Performance MarketingAt Empower Media, we're seeking a seasoned professional to lead our social media and performance marketing efforts. As Director Social, Performance Marketing, you'll be responsible for developing and implementing strategic social initiatives that drive results for our clients.Key Responsibilities:Develop and...
-
Group Director, Media Analytics Lead
1 week ago
Chicago, Illinois, United States Advantage Solutions Full timeAbout the RoleWe are seeking an experienced Group Director to lead our Media Performance Analytics team. As the strategic lead on key agency accounts, you will build and maintain strong relationships with clients and serve as a trusted advisor and partner to client stakeholders.Key ResponsibilitiesOwn media analytics product and services delivery across the...
-
Strategic Media Director
1 week ago
Chicago, Illinois, United States CMI Media Group Full timeAbout the Role:We are seeking a seasoned Strategic Media Director to spearhead the development of channel-specific media strategies that drive business objectives and brand aspirations.As a key member of our team, you will be responsible for crafting innovative media plans that resonate with our clients and drive unparalleled brand success.Key...
-
Head of Media Analytics
1 month ago
Chicago, Illinois, United States Spark Foundry Full timeJob OverviewCompany Overview:Spark Foundry is a leading global media agency dedicated to enhancing brand engagement, affinity, and transactions. By merging solid media fundamentals with innovative strategies, Spark captivates consumers, encouraging them to connect more deeply with our clients' brands and to increase their purchasing behavior.With a unique...
-
Analytics Director
5 days ago
Chicago, Illinois, United States Publicis Groupe Full timeJob Title: Associate Director, Media Analytics and InsightsCompany Description:Publicis Groupe is a global leader in marketing, media, and digital transformation. Our mission is to help brands succeed in a rapidly changing world by providing innovative solutions that drive business growth and customer engagement.About the Role:We are seeking an experienced...
-
Analytics Director
5 days ago
Chicago, Illinois, United States Publicis Groupe Full timeJob Title: Associate Director, Media Analytics and InsightsCompany Description:Publicis Groupe is a global leader in marketing, media, and digital transformation. Our mission is to help brands succeed in a rapidly changing world by providing innovative solutions that drive business growth and customer engagement.About the Role:We are seeking an experienced...
-
Media Director
2 weeks ago
Chicago, Illinois, United States Synerlou Recruiting, LLC Full timeJob Title: Media DirectorThe Media Director will play a pivotal role in overseeing our Paid and Organic Media programs, partnering closely with internal colleagues across Strategy, Client Service, Sales, Creative, and Analytics. This role will be instrumental in ensuring client success as the agency's Media expert.Key Responsibilities:Accountable for overall...
-
Director of Media and Data Strategy
3 weeks ago
Chicago, Illinois, United States Publicis Groupe Full timeJob Title: Director, Media Platform and Data StrategyJoin Publicis Groupe, a global communications planning and media leader, as a Director, Media Platform and Data Strategy. With a history spanning over 80 years, we are a company that values people and harnesses the transformative power of data and technology to inspire and move people and business...
-
Digital Media Director
1 week ago
Chicago, Illinois, United States DAC Full timeJob Title: Associate Director, Digital MediaAt DAC Group, we're seeking an experienced Associate Director, Digital Media to join our team. As a key member of our digital media team, you'll be responsible for planning, creating, and executing integrated digital advertising programs for our key clients.Responsibilities:Develop and execute digital media...