Marketing Content Specialist
1 day ago
Key Responsibilities:
- Develop and implement content marketing strategies to drive brand awareness and generate leads.
- Write and edit high-quality content for various marketing materials, including ad campaigns, social media posts, email newsletters, blogs, whitepapers, and case studies.
- Collaborate with the marketing team to create and schedule social media posts that drive engagement and increase followers.
- Optimize content for search engines to increase visibility and drive organic traffic to our website and social media channels.
- Stay up-to-date on industry trends, competitor activities, and customer preferences to inform content strategies and ensure relevance.
- Ensure all content adheres to brand guidelines, maintaining a consistent tone and voice across all platforms and materials.
Requirements:
- 3+ years of experience in B2B marketing, with a strong portfolio of creative writing for ad campaigns and social media.
- Exceptional writing, editing, and proofreading skills with a knack for storytelling and a keen eye for detail.
- Ability to think creatively and generate innovative ideas for content that captures attention and drives engagement.
- Indepth understanding of B2B marketing principles, including audience segmentation, buyer personas, and lead generation.
- Familiarity with SEO best practices and the ability to optimize content for search engines.
- Strong understanding of social media platforms and best practices for B2B marketing.
- Ability to interpret data and analytics to refine content strategies and improve performance.
- Excellent communication and collaboration skills, with the ability to work effectively in a teamoriented environment.
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
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